Most Wanted
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.
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I'm a Fashion Editor and Tennis Player—All the Outfits and Gear I Swear By
Shop my picks.
By Erin Fitzpatrick
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33 Summer Accessories I'm Shopping to Make My Basics Feel Brand-New
Because we all need a little rizz.
By Jasmine Fox-Suliaman
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I'm Spending My Summer in Europe—I Packed These 30 Fashion and Beauty Essentials First
These made my carry-on.
By Ana Escalante
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June Gloom, Who? 30 Unique Splurges to Kick-Start Your Summer
Colorful finds ahead.
By Bailey Burke
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I'm Going to Paris This Week—These 30 Fashion and Beauty Items Are Coming With Me
Pack with me.
By Allyson Payer
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I Have 6+ Summer Trips Planned—30 Dresses, Sandals, Swimsuits, and More I'm Shopping
We're going places.
By Anna LaPlaca
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The Exact Swimsuits, Sandals, Jewelry, and More I'm Shopping First This Summer
For the city and the beach.
By Kristen Nichols
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My Mom Is My Beauty and Style Icon—30 Ultra-Luxe Gifts She'll Love
She'll cherish these forever.
By Emma Walsh
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I'm Very Loyal to My Go-To Beauty Products, But These 30 New Finds Have Me Utterly Obsessed
Serious new beauty buys inside.
By Grace O'Connell Joshua
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31 Gorgeous Accessories That Will Take Your Outfits From Zero to 100 in an Instant
Shopping ahead.
By Chichi Offor
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I'm Impatient—Here Are 30 "Hot Girl Spring" Beauty Picks I'd Buy Now, Not Later
Why wait until summer?
By Erin Jahns
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I Have Enough Basics—30 Statement Items My Wardrobe's Craving For Spring
Maximalism!
By Eliza Huber
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There Are So Many Designer Finds on Sale at Saks and Nordstrom—30 I Want to Buy
Grab them before they're gone.
By Lauren Eggertsen
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I'm a Fashion Editor—These 30 Finds Are in Either My Closet or My Cart Right Now
They're too good to skip.
By Nicole Akhtarzad Eshaghpour
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I'm a Beauty Editor Who Moved to the Midwest—30 Winter-Proof Items I Love
They bring me joy (and warmth) in winter.
By Kaitlyn McLintock
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"Sugar Plum Fairy" Makeup Is 2023's Official Holiday Beauty Look—Shop My Edit
A sweeter take on balletcore makeup.
By Emma Walsh
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I'm Checking Off Everyone on My Gift List in One Fell Swoop With These 30 Buys
Including beauty supplies and fashion favorites.
By Anneliese Dominguez
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I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up
My most-requested beauty recs, coming right up.
By Erin Jahns
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I'm the "Wellness Girl" of My Group—30 Buys I'd Recommend to All My Friends
Feel (and look) your best.
By Emma Walsh
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If You're Ahead of the Curve, I Know You're Shopping These Fall Fashion Finds
Early adopters, right this way.
By Kristen Nichols
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I'm a Former Dancer—30 Balletcore Beauty Finds I'm Dreaming About
These deserve a standing ovation.
By Emma Walsh
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I Spot Trends for a Living—These 30 Fall Finds Have My Full Attention
My dream wardrobe.
By Anna LaPlaca
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No Notes—I Added These 30 Under-$60 Items to My Cart Without Hesitation
I regret nothing.
By Aniyah Morinia
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It's Fashion Month—29 Show-Worthy Items I'm Building My Outfits Around
A sneak peek.
By Eliza Huber
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31 Ridiculously Cute Fashion Things I Texted My Friends to Buy This Month
Join my inner circle.
By Anneliese Dominguez
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My Wish List Is Brimming With These Quiet Luxury–Inspired Beauty Finds
Take a look.
By Maya Thomas
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Out of All My Open Tabs, These 30 Fall Essentials Are Going Straight to My Cart
Happy girl, happy shopping.
By Nayiri Mampourian
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I'm a 30-Year-Old Fashion Editor Who Loves Looking Rich—30 New Fall Finds I Need
You'll want them all.
By Lauren Eggertsen
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All My Friends Ask Me for Shopping Advice—30 Styles I'm Currently Obsessed With
I spend hours studying online retail.
By Chichi Offor
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I'm a Gen Z Shopping Editor, and These 30 New Arrivals Are on My Must-Buy List
I'm already shopping for fall.
By Grace O'Connell Joshua