The Cult Brand Katie Holmes and Rosie Huntington-Whiteley Are Obsessed With

You may not realise it, but you’ve almost definitely seen (and probably swooned over) something from fashion brand Khaite recently. The label is only six years old—practically a newborn when you pit it against other fashion houses—but that doesn’t mean Khaite is any less mighty. In fact, it has garnered a huge cult following, which includes some of our favourite celebrities and influencers.

It may or may not have been thanks to that cashmere bra-digan look that Katie Holmes broke the internet with back in 2019 (yep, that was by Khaite). Naturally, we became huge fans over here too, and since it landed on our radar, we’ve seen its pieces pop up consistently in our daily scrolling. 

Since the first collection in 2016, the brand has focused on simple but certainly not boring styles that ooze understated sophistication including on-point tailoring, beautiful knitwear and out-of-the-ordinary silhouettes. Yes, it’s expensive, we know, and we apologise in advance for the wish list you’re about to make when you see more of the collection below. But these are pieces "to be cherished,” as the brand itself says. Khaite is not trend-led by shapes, material or colours—these are timeless items that look as expensive as they are.

Put it this way: If you bought the entire collection, it would be the perfect capsule wardrobe and you’d always look so put together. You’d probably never have to buy anything ever again—and we don’t say that lightly (you know how much we love shopping).

Somehow, the brand’s creative director, Catherine Holstein, seems to know exactly what we actually want to wear before we even realise it ourselves. Khaite hits the perfect balance between femininity and the practicality that comes from masculine dressing. Shirts are integral to the line but always have a pretty twist. Blazers are oversized, but the jeans hug in all the right places.

And we’re not the only ones who think so—you need only refer to Kendall Jenner’s latest outfit or peruse Rosie Huntington-Whiteley’s social media for proof that Khaite has prevailed. Keep scrolling to see our favourite recent Khaite looks from celebs and influencers. Then shop some of the best bits from the current collection. Trust us—you won’t regret it.

See Who's Wearing Khaite


(Image credit: Style Stalker)

Caro Daur wears Khaite knee-high boots at Fashion Week. 


(Image credit: BrosNYC/Backgrid)

Katie Holmes in that sellout cashmere-bra–and-cardigan set from Khaite.


(Image credit: @basicstouch)

Aïda proves the bra-digan set has serious staying power. Here she is wearing it in 2022. 


(Image credit: Getty)

Kaia Gerber wore this Khaite blazer when leaving the Chanel fashion show in Paris last month. 


(Image credit: @tylynnnguyen)

Along with excellent knitwear, tailoring, and accessories, Khaite also creates covetable dresses. 


(Image credit: Style Stalker)

Influencer Pernille Teisbaek wears the Khaite oversized circle tote at fashion week.


(Image credit: @smythsisters )

Marianne Smyth wears a pair of Khaite jeans; the same pair Kendall Jenner has been living in of late. 


(Image credit: @rosiehw)

Rosie Huntington-Whiteley looks amazing in this red Khaite top with such an interesting neckline.

Shop Khaite’s Current Collection

Up Next, Autumn/Winter 2022 Trends: The 15 Fashion Looks You Need to Know About

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.