Instagram just launched its shopping feature in Australia, which means that users will now be able to shop directly in the app. That's right, no more "link in bio" or "swipe up" to shop, you'll be able to make purchases without opening a new browser. Released in the U.S. last year, the shopping tool allows local brands to tag products in their posts which can be shopped within the app.
Instagram reports that over 200 million people visit a business profile daily, so the added feature will streamline the process for those who already use the app for shopping purposes. We love the idea, but our credit cards are a little sceptical. It’s no secret that we love using Instagram to discover new brands, so the possibility of shopping them immediately within the app is definitely dangerous territory. This will only make it harder to stick to our monthly clothing budget.
Below, you can find just a few Australian designers whose Instagram grids we hope to start shopping with this new feature, stat. Keep scrolling to see some of the brands we're dying to test this tool on. And don't blame us if Insta-shopping-sprees just become a part of everyday life.
If you're going to be spending more time on Instagram now, why not do it in style. Shop chic phone cases at Farfetch.
-
I've Tested Practically Every Culty Beauty Product, and My All-Time Favorites Are Up to 50% Off for Prime DayEighteen finds you won't regret buying.
-
My Mom Has Never Bought Clothing or Beauty on Amazon Before—I Told Her to Try These Items From Prime DayEpic discounts on jeans, elevated basics, and more.
-
I'm Bored With My Closet—These 33 Chic Nordstrom Pieces Have the Power to Turn Things AroundEffortless and expensive looking is the vibe.
-
I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From ReformationMy cart is very full.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)Timeless with a capital T.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a TimeFrom summer-sale deals to brand-new arrivals.
-
A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the BillBring on the compliments.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your AttentionI'll bet they'll sell out before July's over.
-
Just Dropped: 29 Fall New Arrivals That'll Be Wardrobe Staples by SeptemberMentally escape the heat with me.
-
The Only 10 Things You Need This July Are Under $100 EachAffordable summer shopping made easy.
