9 New Jewelry Brands I Just Discovered on Instagram
I'm nothing if not constantly inspired by everything I come across on my weekly (okay, nightly) Instagram binges. Whether I'm looking to what cool girls on the platform are buying from our favorite retailers like Shopbop and Zara or uncovering those fashion brands on the brink of blowing up, nothing gets me giddier. For someone who scouts the internet every day for the best shopping, uncovering a new-to-me brand I'm infatuated with is a serious thrill.
Lately, my Saved folder has been racking up a lot of new jewelry designers that seem to have a completely fresh perspective. Each of their designs feels undoubtedly original, a tough feat in the current age of near-identical gold hoops and stacked rings. From the sculptural, art-inspired rings to the quirky charm anklet you didn't know you needed, I'm sharing eight new brands you might not have heard of yet but definitely will soon. Go ahead and stalk the following indie jewelry brands at your leisure. With love, from my Saved folder to yours.
1. Alex Jewelry Studio
I'm usually not a fan of mixing jewelry metals, but as soon as I came across Alex Jewelry Studio's smoothed Pebble Rings, nothing made more sense to me than wearing silver and gold together—at least if it looks like this.
2. Alteria Jewelry
Not all jewelry need be so serious. One look at Alteria's quirky, cheerful designs confirms that even something small like a fruity anklet can lift your mood.
3. Prounis
Each piece of Prounis Jewelry's beautiful baroque designs is handwrought in NYC but has an altogether worldlier quality.
4. Ariana Boussard-Reifel
Ariana Boussard-Reifel's sculptural pieces are beloved by everyone from celebs like Solange to fashion girls like Giovanna Engelbert.
5. Tuza
Meet your next party earrings—from rainbow colors to kitschy heart shapes, Tuza's designs will have you channeling your inner fun girl.
6. Naida C. Castel
Naida C. Castel's hammered metal and organic shapes make every necklace, ring, and earrings a standout piece.
7. Them Bones
The Spanish jewelry line is a favorite among cool fashion girls for their hardware that blends tough and delicate feelings.
8. A/N/K Studios
Personally, I'm a fan of stacking up my jewelry—earrings and necklaces are my jewels of choice. What I love about A/N/K Studios is that its designs offer a cool update to my everyday stacking pieces.
9. Wald Berlin
Twenty-eighteen called—it wants you to wear seashell jewelry. Seriously, in a matter of weeks since launching, Wald Berlin's freshwater pearl and shell pieces have gone viral on Instagram, and now the brand is our go-to.
I don't know about you, but I've already added something from each designer to my cart.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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