8 New Brands Designing the Next It Bags

Nothing gets me giddier than discovering a brand-new designer with a hell of a potential to blow up. It's the reason I can often find myself in a 2 a.m. Instagram hole, eight pages deep, my Saved folder overflowing with new discoveries. It's why I'm likely to stop strangers in the street and inquire about the origins of their outfit or throw an out-of-the-blue DM someone's way—see something, say something, right? For someone who scouts the internet every day for the best shopping, uncovering a new-to-me brand I'm infatuated with is a serious thrill.

Lately, my Saved folder has been racking up a lot of new handbag designers that just get it. Each of their designs feels undoubtedly fresh, a tough feat in the current age of designer It bags and logomania. From the perfect polished top-handle bags to the quirky novel bags you didn't know you needed, I'm sharing eight new brands you might not have heard of yet but definitely will soon. Go ahead and stalk the following designers at your leisure. With love, from my Saved folder to yours.