It's True: Every Fashion Person We Know Owns Swimwear from This Iconic Brand

Like jeans shopping, swimwear shopping is often avoided seeing as it can be tricky to find the right fit. But thanks to the now iconic label Hunza G, the one-size-fits-all swimsuits and bikinis in a crinkle-stretch fabric are hugely flattering because it stretches to mould to your body. Loved my influencers and celebrities (including Rosie Huntington-Whiteley, Kim Kardashian and Holly Willoughby, Emily Ratajkowski, Rihanna, Suki Waterhouse and Hailey Baldwin), the easy to wear material makes the task of finding well-fitting swimwear a lot easier. 

Originally launched in 1984 as Hunza, the brand created the iconic minidress Julia Roberts wears in Pretty Woman. The label was then relaunched 30 years later under the name Hunza G and is now so popular, you can spot the textured styles in a plethora of cool colours a mile off. The styles are also so wearable, they often get styled away from the pool and beach as a top, too. 

Here, we're going to show you all the amazing new styles Hunza G has to offer for summer. But be quick, these are known to sell out, fast. 

See How Celebrities and Influencers Wear Hunza G:


(Image credit: @rosiehw)

Style Notes: Rosie Huntington-Whiteley recently collaborated with the brand.


(Image credit: @styleidealist)

Style Notes: Making us want to jump on a plane right this second, Karina wears the high-waisted bikini set with a matchy-matchy kimono and super-sized shades. 


(Image credit: @lucywilliams02)

Style Notes: Making a case for mismatched swimmers, Lucy makes us want to try this cool colour combination for summer. 


(Image credit: @_jessicaskye)

Style Notes: Queen of the minimalists, Jessica Skye sticks to a tonal beach look with a white linen shirt and cream Hunza one piece. 


(Image credit: @abimarvel)

Style Notes: Hunza swimsuits look so good as a top, too. Take note from Abisola and style them with shorts and a scrunchie for summer. 

Shop Hunza G Swimwear:

This story was published at an earlier time and has since been updated.

Next up: Ready, Steady, Beach! 9 Swimwear Trends You'll Love to Wear This Summer

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning.

Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people.

When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.