Suddenly, All the Coolest Fashion People Are Wearing These 2 Specific Swimwear Colors

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Published In Buying Guides
Women wearing turquoise and purple bikinis
(Image credit: @amaka.hamelijnck; @courtneygrow; @lunaisabellaa)
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As the lazy, hazy days of summer keep rolling out, swimsuits are still very much on heavy rotation in my weekly wardrobe. (Yes, even while I'm sitting in front of my computer working at home, you will likely find me in a bikini top and shorts thanks to these heat waves!) As I was finding inspo for a new bikini to add to my collection, I noticed two specific swimwear colors pop up on cool fashion girls repeatedly: royal purple and aqua turquoise. We've seen both colors slip into the spotlight this summer via chic accessories, shoes, tops, and dresses, so it's only natural we're spotting the bold hues pop up in the form of chic swimwear, too.

If you're looking to add some new swimwear to your summer outfit rotation, then consider a regal purple or calming turquoise for a summer poolside outfit that will have you looking altogether on-trend. Get inspired by the fashion set below, and then shop our favorite swimwear in both hues.

Purple

Woman in a purple swimsuit

(Image credit: @devonleecarlson)

Woman in a purple bikin and jeans

(Image credit: Reformation x @courtneygrow)

Woman in a purple swimsuit and sarong

(Image credit: @karishkabalaban)

Shop royal-purple swimwear:

Turquoise

Woman in a turquoise bikini

(Image credit: @lunaisabellaa)

woman in a turquoise bikini

(Image credit: @meganadelaide)

Woman in a turquoise bikini

(Image credit: @amaka.hamelijnck)

Shop turquoise swimwear:

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Judith Jones
Judith Jones
Associate Shopping Director

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.