This Elegant H&M Coat Has Been Sold Out Since September—Now It’s Back


(Image credit: @emilyjdawes for Who What Wear UK)

Hi, I’m Emily, and I love coats. If you try to argue with me that another clothing item does more to make outfits look amazing, then we’ll probably be here a long time. As a stylist and fashion editor, I know a great coat is my secret weapon for impressing with my wardrobe. The thing is, you can be wearing the simplest pair of jeans and a T-shirt underneath, but add a smart coat, and you instantly have a pulled-together "look.”

This obsession with exceptional outerwear also means I’m seriously picky when shopping for it. Because I count on coats so much, I’m a big believer in investing in fewer really amazing styles you’ll reliably bring out year after year, which usually means I avoid the high street. But recently, I haven’t been able to stop thinking about H&M’s outerwear offering. I honestly don’t think I’ve ever come across a high-street edit that is so impressive across the board. 


(Image credit: @emilyjdawes for Who What Wear UK)

In particular, its wool and wool-blend styles seem to be hitting the mark and combine chicness with the timeless quality I’m looking for. There are a number of cosy styles if you’re wanting to invest in a coat to keep you warm right now (and for many winters to come), perfect for the cold front we're about to have. Having said that, there was one H&M wool coat that stood out—a roomy style in a chic greige colourway which debuted in September and sold out in a flash. While there has been the odd return here and there, I've been patiently waiting for the day that I could share a full restock with you. That day, dear readers, has finally come. 


(Image credit: @hannahlewisstylist)

Worn by stylist and Threads fashion director, Hannah Lewis, it's easy to see why this H&M coat has been like gold dust to get your hands on. Timeless, elegant and compliment-inducing (Lewis says someone asks her where it's from every time she wears it, and I believe it!), this is a coat so special, I didn't think I'd ever find its like on the high street. Because of their more premium fabrications, they do come in at a higher price point than you might have come to expect from H&M, but I do think they're worth it in terms of timelessness and quality. 

Keep scrolling to shop H&M's bestselling wool coat for yourself, plus some other items I'm loving right now.

Shop H&M's Bestselling Wool Coat

Shop More H&M Wool Coats

Shop More H&M New-Ins

This story was originally published at an earlier date and has since been updated.

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.