The H&M Bridesmaid Dresses Your Best Friends Will Actually Thank You For
We’ve all seen the film 27 Dresses, haven’t we? If not, you’ve probably experienced the difficult process of bridesmaid-dress shopping in one way or another, whether it involved finding something that suits everyone for your own wedding or searching for one that wasn’t totally hideous to wear for your BFF’s nuptials. You might even be going through that exact scenario right now, but don’t worry—if that’s the case, you’ve come to the right place to find a solution to the whole palaver.
H&M just released a line of bridesmaid dresses as part of its recent spring drop—and let me tell you, they’re good. Like, "I’m one of 12 bridesmaids for my friend’s wedding this summer, and every single one of us just agreed on them” good. Of course, it depends on the colour scheme and vibe of the wedding, since each one is so different these days. But if you’ve been searching for some classic dresses that come in a few different shapes to suit different body types and a range of classic neutrals that go with everything, I’m urging you not to sleep on these new H&M styles.
There are light pinky beige, light grey and light turquoise options in strappy slip, halterneck and wrap dress shapes (the latter being perfect for wearing a bra with). And since I tried each one, I can attest to the fact that they’re all lovely. The size range is impressive too, going up to a size 22 or XXL. For reference, I’m a size 10 right now, and the strappy one I settled on fit true to size with handy adjustable straps; the halterneck fit a little snug on the hips in my usual size, so I’d probably size up; and the wrap fit a little on the loose side, so it really depends if you prefer a more relaxed or fitted look. The best part about them? I think you could totally wear them again, and I’ve styled mine up below with some alternative outfits to prove it. Coming in at £50 and under, they’re hard to argue with, which any bride would be thankful for.
Keep scrolling to see them and shop.
How I'll Be Wearing Mine for the Wedding and Afterwards
This colour might benefit from a spray tan on me, but the shape was so flattering, even on someone who is usually fearful of figure-hugging slip dresses.
If I were going to another black-tie event, or maybe just a fancy date night‚ I'd wear it with this Arket blazer and Totême belt.
It even works with this cosy & Other Stories knit thrown over it and some knee-high boots for brunch or the pub.
Shop H&M Bridesmaid Dresses
1. Light Beige
2. Light Turquoise
3. Light Grey
Up Next: 7 Wedding Guest Outfits We Love for Spring
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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