From Jennifer Aniston to Selena Gomez, So Many Celebs Use This £11 Skincare Buy

When it comes to celebrity beauty recommendations, they tend to fall into one of two camps: in-salon treatments and cosmetic procedures with the best names in the industry (which are totally out of the realm of possibility for most of us) or luxury skincare products with a three-figure price tag. So when I heard murmurings that a genuinely affordable beauty brand with legions of A-list devotees had just landed at Cult Beauty, I was instantly intrigued. After all, Jennifer Aniston and under-£11 skincare isn't a combination that you come across often. The brand in question? Heritage Store.

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(Image credit: Getty Images)

The brand offers a range of basic yet effective skincare products and actually started its life as a health food store way back in 1969. Cruelty-free, vegan and totally free of artificial dyes, preservatives and sulphates, Heritage Store bridges the gap between beauty and wellness to deliver multipurpose products that can be used on skin, hair and body.

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(Image credit: @jenniferaniston)

In fact, Aniston's glam squad swears by one of its products for prepping The Morning Show star's face on set. In a post Aniston shared of her "dream team" on Instagram Stories, her backstage beauty kit clearly includes the Heritage Store Rosewater (£11), which makeup artist Angela Levin uses as the final step in Aniston's skincare routine before makeup.

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(Image credit: @selenagomez)

Jen An isn't the only fan of the brand's cult rose-water spray. Selena Gomez loves it, too. In a video created with Instagram, the singer shared the Heritage Store Rosewater as part of her unwinding routine. "I have these beautiful little face sprays, rose water… and I just relax," Gomez says as she talks through the belongings on her bedside table.

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(Image credit: @ashleygraham)

Actors, singers… It seems that Heritage Store knows no bounds when it comes to impressing celebrities. In fact, even supermodels swear by the brand's skincare products. "I use rose water with glycerin," Ashley Graham told Elle. "I spray it before moisturiser, after moisturiser, before makeup, after makeup, in the middle of the day… Your skin feels like it's got this moisture laminate on it. It's beautiful." Honestly, I'm sold.

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(Image credit: @selah)

Model-singer Selah Marley also adores it, telling The Zoe Report that she sprays her face with the Heritage Store Rosewater after cleansing and before applying a face oil and moisturiser. I don't know about you, but I'm off to stock up.

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Mica Ricketts