Don't Sleep on the CVS Beauty Section—17 Items I Swear By, From French Skincare to Designer Perfume
Trust me. It's a gold mine.
At the risk of sounding like a broken record, I fully believe that drugstore beauty products can perform just as well as—if not better than—luxury items. Don't get me wrong. Investing in a designer name and/or elevated sensorial experience is nice, but when it comes to the formulas themselves, drugstore brands are pretty on par with their spendy counterparts. There's a reason plastic surgeons, dermatologists, celebrity makeup artists, and hairstylists have their favorite pharmacy staples on lock. They work.
While you may be used to snagging budget-friendly heroes on Amazon or strolling through a pharmacy IRL for an impromptu restock, I'd like to make a case for a slightly more underrated online retailer: CVS. Yes, you could always stop by in person, but the online platform tends to have lower base prices and regularly offers exclusive sales and promos. In other words, the CVS beauty section is a cheat code for snapping up affordable items (plus some designer fragrances) at even lower prices. To make your shopping experience a tad easier, I've rounded up the 17 items I swear by, from French skincare to moody fall nail colors to that Baccarat Rouge dupe.
The Best Beauty Products to Buy From CVS Right Now
Like it's name suggests, this $16 mascara literally rivals the look of lash extensions. Kendall Jenner loves it (sold), and so do our beauty editors. You have to see these impressive before-and-after photos.
It's Lincoln Park After Dark season! I've been wearing the deep, near-black purple for the past few weeks, but I'm game to switch things up with the subtly shimmery version, Lincoln Park at Midnight. Originally launched in 2006, the moody hue is back for the brand's Most Requested Collection.
Dossier's Impressions collection features scarily similar iterations of iconic scents, and Ambery Saffron is a dead ringer for the famous $360 Maison Francis Kurkdjian Baccarat Rouge 540. The blend of amber, cedar, and saffron is just as intoxicating (even perfumers agree), and at CVS, you can snag it for $10 off.
You'll never find me without a bottle of Embryolisse's Lait-Crème Concentré. I usually pick one up at the pharmacy whenever I'm in Paris, but I fly through them so often that a stateside restock is imminent.
I practically bathed in Viva La Juicy in middle school, and the warm floral-gourmand still hits. I'm not alone in my obsession: In case you forgot, Alex Cooper wore it on her wedding day. Do I grab another bottle for a fraction of the regular price? I think I must.
It's hard to pinpoint just one La Roche-Posay hero, but the prescription-strength retinoid treatment is definitely one of my favorites. If you're looking for an effective, no-fuss formula to start your retinol journey, you can't go wrong with this derm-tested pick.
A classic! Derms, aestheticians, and makeup artists recommend this gentle micellar water time and again. My tip: Grab the travel-size option as well for your carry-on.
Hailey Bieber wears Loops Double Take face masks, so I'm buying five. At $6 each, it feels like a no-brainer.
I've tried hundreds of tinted lip balms, yet I always come back to this $6 Burt's Bees pick. The rosy hue is unmatched, and it provides just a hint of juicy sheen that reads natural, not glossy.
Redditors swear this high-shine lip balm is comparable to Chanel's $53 Rouge Coco Flash. I'll leave it at that!
Jamie (Schneider) Chevron is Who What Wear’s senior beauty editor based in New York City. She specializes in trend forecasting, having tested countless beauty products and treatments to inform her discerning recommendations. With over eight years in the industry, she covers everything from innovative fragrance launches to need-to-know makeup tutorials to robust celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more.