Hailey Bieber Wore the Iconic Puffer Coat That Sells Out Every Winter—Guaranteed

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(Image credit: Splash)

Like clockwork, North Face's ultra-warm 1996 Nuptse puffer coat is back at the first sign of chilly weather, this time on Hailey Bieber. Sure, the weather is in the mid-60s in L.A., but that didn't stop the model from breaking out her winter wardrobe, tossing on the iconic style with an ACNE Studios beanie, low-rise jeans, and every celebrity's favorite Adidas sneakers, the Samba. Weather-appropriate or not, her debuting her Nuptse is a sign, or better yet, a warning (a warning to get your hands on one before every colorway and size sells out and spikes in price on the secondhand market, that is).

Don't believe me? Just take a look at last year's demand for the retro puffer. According to Lyst's Q4 report from 2021, which takes into account conversion rates and sales from the shopping platform as well as Google search data, the 1996 Nuptse was the hottest product of the quarter for both men and women, ahead of fellow favorites like Ugg's Classic Ultra Mini Boots and Birkenstock's shearling Boston clogs. And now that Bieber's worn hers for the first time, especially as early in the season as she did, the North Face jacket is in for an even bigger year—period. 

Scroll down to see how she's styling hers in 2022 and shop as many colorways as we could find. 

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(Image credit: Splash)

On Hailey Bieber: The North Face Nuptse 1996 Packable Quilted Down Jacket ($320); Éterne Francis Sweater ($345); Denim By Orlee jeans; Adidas Samba Vegan Sneakers ($90); ACNE Studios beanie; Bottega Veneta Jodie Mini Knotted Intrecciato Leather Tote ($2500)

Shop Hailey's North Face Nuptse Coat

Shop More Nuptse Styles

Next: Emily Ratajkowski Wore the Extra-Warm Winter Jacket That's Actually Cute

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.