Nov 25, 2019

This Puffer Trend Is So 2018, But These Ones Are So Right Now

by Lauren Eggertsen

Last year, it seemed like all anyone wore, talked about, or posted, was really, really big puffer jackets. It was almost as if the puffier your jacket was, the more street cred you had. Influencers, celebrities, and fashion girls alike took to the trend with ease and excitement as they proudly walked down the street nearly knocking everyone over in the process. This extra-large puffer trend emerged at the peak of when trends felt more like shock factor than a way of dressing. I mean, back in 2018, this look was probably styled with micro-sunglasses and chunky Balenciaga Triple S sneakers, and that was something we considered normal?

Luckily (depending on who you ask), the fashion industry has started to shift away from all the frills and gimmicks toward a more stylized and wearable set of collections and trends that won't get you weird stares as you walk around outside. But to bring it back to puffers—an extremely relevant topic considering we are now entering the coldest time of the year—if the oversize puffer was so 2018, the tonal plain puffer you can wear with literally anything is so right now.

We aren't even that far into winter and already the fashion set is whipping out simple puffers and styling them in ways that are actually approachable. Complete with warm color palettes of creams, tans, browns, and more, all of those crazy-colored, patterned puffers that fit in no closet I've ever seen suddenly feel obsolete. This new wave of puffers also includes puffer vests, which I personally feel will be a fresh update to my all too often repetitive winter wardrobe.

Ahead, see exactly what this new wave of puffer dressing and styling is all about, and shop 18 of the best ones on the market should you want to buy into the trend.

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@brooklynpetite

Whoever said black and brown didn't go together was seriously disturbed. We love the idea of a brown puffer instead of the expected black one this season.

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@vbiancav

This look is proof you can still wear your summer dresses in the winter so long as you style them with a warm coat and chunky boots.

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@misodam

If the inner hype girl in you is sad to see the decline of the oversize puffer, swap it out for a puffer vest. Clearly, the look reads hype vibes all around.

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@cinnamonryan

Go tonal with a head-to-toe neutral look. If you're in need of some inspiration, Ryan here is the one-stop-shop for all outfits creamy and cinnamony.

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@stephaniebroek

A winter look doesn't have to require a tailored coat in order to be polished. Throw a plain puffer over a suit and you'll still look just as sleek.

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@oursecondskin

Brace yourself, you're about to see these Aritzia puffers everywhere. But thanks to how simple they are, you'll discover endless new ways to style yours.