If there’s one trend we’ve seen totally take over summer 2016, we’re going to have to give it to the concert merch craze. You can show love for Justin Bieber’s Purpose tour, same with Selena Gomez’s Revival tour, just by picking up a tee or sweatshirt. So shouldn’t you be able to rep your favorite models, too? Well, now you can.
Yesterday, Gigi Hadid shared a post on her Snapchat page letting us all in on a secret: “Belgie Tour” merch is now a thing. In the pic, Gigi’s pink sweatshirt features images of the model and sister Bella looking Barbie-esque in Jeremy Scott’s runway show. Along with the cozy sweatshirt, brand Urban Sophistication also released a matching T-shirt, so you can choose how you’d best like to support the stylish duo. And with the start of fashion month coming up quick, the real Belgie Tour will be making stops in New York, London, Milan, and Paris.
Ready to show your support for the Hadid sisters? Shop the must-have merch below!
Your standard tee—with a pink twist.
A cozy pick for when the weather cools down.
Will you buy the Belgie merch? Let us know in the comments!Opening Image: AKM-GSI
-
The One Winter Coat Trend Gigi Hadid and Bradley Cooper Both Agree OnIt works for millennials and Gen X.
-
Bella Hadid Just Put a Sexy Spin on the Runway Trend You'll See Everywhere in 2026Leave it to Hadid and Victoria's Secret Creative Director Adam Selman to reimagine a major ready-to-wear runway trend.
-
Sorry, Thongs—Gigi Hadid Just Brought Back This "Dated" Rival at the Victoria's Secret Fashion ShowUnderwear lines and all.
-
Who Is (and Isn't) Confirmed to Walk in the 2025 Victoria's Secret Fashion ShowHere's the scoop.
-
These Loafers Have Had a Cult Following for 70 Years, But in 2025, You'll Only See Them Styled Like ThisBella Hadid gets it.
-
According to It Girls, You Should Only Wear Skinny Jeans If It's This Trend With These ShoesConfirmed by Bella Hadid in Paris.
-
Hold the Leggings—This Is What Cool Dressers Are Actually Wearing With Ugg Boots These DaysAs seen on Gigi Hadid, the cool-dresser poster child.
-
Bella Hadid Just Wore 2026's Biggest Accessories Trend in ParisIt girl approved.
