Gigi and Bella's Cousin Lands an Unretouched Lingerie Campaign for DD+ Sizes

In Hollywood, modeling is a family business. Ashley Graham's mom recently made her swimsuit campaign debut, and now Gigi and Bella Hadid's cousin is a bonafide lingerie model. Joann van den Herik, who is the daughter of Yolanda Hadid's brother, just took to Instagram to announce an exciting new project. UK retailer Debenhams tapped her to star in its newest campaign for Gorgeous, a line of lingerie for DD+ sizes

In the images, van den Herik shows off pretty bras and one-pieces that are perfect for women with fuller busts, but it gets even better: "My body wasn’t airbrushed or photoshopped in any way!!" she captioned her Instagram post. Who needs touch-ups when you look this good? Read on to see the beautiful campaign images. 

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517939783801-image

(Image credit: Debenhams)

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517939784406-image

(Image credit: Debenhams)

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517939785178-image

(Image credit: Debenhams)

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517939785773-image

(Image credit: Debenhams)

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517939786662-image

(Image credit: Debenhams)

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517941251711-image

(Image credit: Debenhams)

gigi-bella-hadid-cousin-lingerie-campaign-248776-1517941252968-image

(Image credit: Debenhams)
Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.