The 2023 Gen Z Gift Guide: 48 Items They Wouldn't Dare Return


If you're on TikTok, you might have scrolled past many gift guide videos set against the cheeriest holiday songs. It's not even Thanksgiving yet, but it seems like everyone's ready for December. While I don't celebrate the holidays that happen around this time of the year, I still found myself perusing the #HolidayWishList hashtag on the app for nothing but personal amusement in my free time and thought I'd gather my finds for you to shop from in one place.

After watching what seems like 100 videos and using my own preferences and gift-giving skills to navigate through the most popular retailers, I rounded up over 40 of the best items to create the ultimate Generation Z gift guide. Whether you're looking to shop for someone in your life or you just happen to align with the more youthful aesthetic and want some shopping inspiration for yourself, you've come to the right place.

As a Gen Zer myself, I ended up adding some products from below to my own personal shopping wish lists. Yep, they're that good. There's a variety of price points to choose from in this mix, from $12 to $400. I'm warning you—these products will sell quickly, especially as we get closer to the holidays. 

Under $50

Under $150

Under $300

Under $500

Assistant Market Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.