38 Gifts From Indie Fashion Brands That Will Surprise and Delight


(Image credit: @cinnamonryan)

The holiday season is quickly approaching, and before you know it, it'll be time to exchange gifts with some of your favorite people. I sometimes can be a last-minute gift shopper (and end up regretting it every single time), but this year, I'm going in prepared. With shipping times still taking longer than usual and products going out of stock faster than you can think about buying them, it's important to get ahead of the game this holiday season. When I put thought and effort into a gift, it makes the opening reaction even better. Do you know what else makes it better? When the gift is special and not something that everyone is giving. This is why I took the time to find the perfect gifting items made by some of our favorite small brands here at Who What Wear. While anyone can just walk into a retailer and pick out a gift, it's a special someone who'll go out of the way to order something that's not only unique but that's also handpicked because they know the recipient will appreciate it

I know the holiday season can be quite busy, so I'm hoping this list can offer some additional support. If you have a loved one who appreciates including small brands in their arsenal or if you simply want to expand your gifting destinations from the average mall retailers, you'll be pleased with the special selection below. Who knows, maybe you'll even end up treating yourself to something—I wouldn't blame you. Keep scrolling to get ahead of the holiday season. It's never too early to plan ahead.

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.


Jewelry & Accessories


Up Next: 30 Gifts That Are So Good You'll Want Them for Yourself

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.