38 Gifts From Indie Fashion Brands That Will Surprise and Delight

Small and Indie Labels  Serving Up the Best Unique Gifts



The holiday season is quickly approaching, and before you know it, it'll be time to exchange gifts with some of your favorite people. I sometimes can be a last-minute gift shopper (and end up regretting it every single time), but this year, I'm going in prepared. With shipping times still taking longer than usual and products going out of stock faster than you can think about buying them, it's important to get ahead of the game this holiday season. When I put thought and effort into a gift, it makes the opening reaction even better. Do you know what else makes it better? When the gift is special and not something that everyone is giving. This is why I took the time to find the perfect gifting items made by some of our favorite small brands here at Who What Wear. While anyone can just walk into a retailer and pick out a gift, it's a special someone who'll go out of the way to order something that's not only unique but that's also handpicked because they know the recipient will appreciate it

I know the holiday season can be quite busy, so I'm hoping this list can offer some additional support. If you have a loved one who appreciates including small brands in their arsenal or if you simply want to expand your gifting destinations from the average mall retailers, you'll be pleased with the special selection below. Who knows, maybe you'll even end up treating yourself to something—I wouldn't blame you. Keep scrolling to get ahead of the holiday season. It's never too early to plan ahead.

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.


Who needs another boring vase? Gift your loved one with a unique addition to their coffee table.

I'm definitely not the only one who always seems to forget to purchase reusable bags, so this is a useful gift.

There's no such thing as too many candles.

Jewelry & Accessories

You can't go wrong with staple jewelery.

Most people are reluctant to make fun purchases like this for themselves, so they make excellent gifts.

The name is accurate. These feel like clouds.

Brandon Blackwood's bags sell quickly, so order ahead before the holiday rush.

A unique pair of hoops to change the jewelry game.

Your fashion friend will thank you for these.

Can someone bless me with this?

People often buy practical bags for themselves, so why not give your loved one the mini bag of their dreams?

Help them keep warm this holiday season with a chic scarf.

For the loved one who is always traveling.

Simple in the best way possible.

Personalized jewelry is always special.

To replace the broken phone case that one friend has had for way too long.


Now that's a sweater that will bring holiday cheer.

Cute pajamas will make anyone smile—trust me.

Donni makes the comfortable pieces you want to keep forever.

I don't know about you, but I'm always in the need of more cute (and comfy bras.)

Another find your fashionable friend will thank you for.

Paloma Wool's fun knits sell out quickly, so act fast.

This viral dress is very much worth the hype.

Zooey Deschanel told us how much she loves these jumpsuits, so that's all you need to know.

Another merch moment—why not?

Our editors are obsessed with this corset and have put their stamp of approval on it as the perfect fashion gift.