Viral Alert: Every Winter Trend That's Blowing Up Your FYP


TikTok's algorithm is a powerful thing in that it's able to predict the exact sort of content we're craving at precisely the moment we want to see it. (It's no wonder the Gen Z–favorite platform has over one billion users.) Knowing that, I can't exactly act surprised that my entire FYP is currently made up of trendy winter outfits that are just waiting to be copied now that the temperatures are starting to drop. And if you too split your time between online shopping and scrolling on TikTok, I'm sure that your feed looks similar.

Naturally, I decided to dig deeper, increasing my screen time in order to find out which winter trends were the most prevalent on the platform. Now that I've narrowed down the list, it felt only fitting that I share my findings with you. There's comfort in solidarity after all. Scroll down to shop the seven winter trends that are taking up the most space on my TikTok FYP, not to mention in my mind.


(Image credit: @thatgirlyusraa)

Shackets, or shirt-jacket hybrids, aren't just wildly popular on TikTok for winter—they're blowing up everywhere else too. The draw? They're cozy, warm, and perfect for layering, not to mention extremely elevated and stylish. Can you tell we're obsessed with shackets? 

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(Image credit: @moxeb)

Puffers for winter aren't exactly new or groundbreaking, but on TikTok, it isn't the neutral shades we're used to seeing (think black, light gray, off-white, and chocolate brown) that are reigning supreme. Rather, the big shades for winter are vibrant and saturated, with reds, greens, yellows, and blues looking to be the big winners.

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(Image credit: @raeannlangas)

No, we're not kidding. Camo pants—not to mention jackets and miniskirts—are making a huge comeback this winter, especially on TikTok. In my opinion, they must be paired with some sporty sunglasses and a chunky pair of boots, but you already knew that. 

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(Image credit: @jordan_grant)

Goodbye, beanies. Hello, fuzzy and furry bucket hats. This genre of cozy headgear has been trending in fashion for quite some time now, but it appears to have hit its stride on TikTok of late, with basically every fashion-minded user on the platform donning one of these atop their heads. Stay warm, kids. 

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(Image credit: @kelsey_kotzur)

Another furry friend to add to your winter wardrobe, according to TikTok? Fuzzy-collar coats circa the '70s. Of course, we really have Saks Potts to thank for this trend. However, more and more brands are catching on to the style, as are our favorite content creators on the platform. Oh, how we love a throwback trend. 

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(Image credit: @goodwoodx)

Leather and faux-leather blazers have become as much a staple in our wardrobes as moto styles of late, especially among the style stars on TikTok. Plus, because a leather style is much warmer than your standard-issue blazer, these will keep you warm and toasty throughout the chillier months. 

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(Image credit: @devarielleee)

What list of TikTok fashion trends would be complete without a low-rise moment? Recently, the app's fashion elite have been adding trousers to their mix of low-rise jeans, either folding over a pair of Dickies to make them low-rise or going straight to the real thing and buying pants that are designed to sit low on the waist. Love 'em or hate 'em, low-rise pants are here to stay.

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Next, all the winter outfit ideas we're starting to wear


Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.