5 Joyful And Elegant Shades Zara Predicts Will Be Big This Summer

Don't let the intermittent weather fool you; the seasonal shift is upon us. Summer has tentatively arrived, and the countdown to blazing sunshine and holidays is well underway. By now, you may already be guiding linen pieces back into your wardrobe, adding breezy skirts into the mix and swapping out leather totes for seasonal woven styles. Alongside these summer classics, I've noticed that when the brighter days arrive, there's a new draw to colour that even the most staunch minimalists find hard to resist.

With a background of sunny skies and azure waters on the way, many of us find ourselves reaching for items to reflect the influx of colour that's replacing the grey days. Be it in small doses through accessories or in a big way with bold dresses, these injections of joyful hues into our wardrobes are much needed. And one brand that's ready to breathe new life by way of brilliant shades into our looks is Zara.

Woman in yellow top and trousers, woman in blue top, woman in green shirt, woman in brown top and skirt

(Image credit: Zara)

By now, you're probably well acquainted with our adoration of the high street. From tracking down the most expensive-looking pieces to putting new collections to the test, affordable shopping is something we take very seriously. Through our many encounters with our favourite brands, we often find ourselves coming back to Zara, as it consistently offers elevated styles and contemporary designs ready to revitalise our everyday looks.

For summer 2024, Zara has played on its strengths to combine fresh shades with easy-to-wear designs, and as we know that lively colours always come back around, these are the pieces we think are truly worth adding to your basket. From sky blue to punchy red, the following edit is packed full of standout pieces—in both colour and design—that will rejuvenate your summer wardrobe.

Keep scrolling to explore the five colours Zara is backing for summer 2024.

1. Mid Green

2. Fiery Red

3. Sky Blue

4. Sunny Yellow

5. Dark Brown

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.