These 26 New Zara Finds Are Future Best Sellers—Guaranteed
Predicting what will and won't sell out from any particular brand, season, or drop isn't something that one does and succeeds at without practice. I've been putting in the work to build my prediction muscles for at least a decade. Now, after plenty of trial and error and many successful forecasts, I'd call my bets around 99.99% accurate—give or take a rogue skirt or pair of shoes. That percentage shoots straight up to 100% when Zara enters the chat.
I've been a Zara devotee for years, checking the app religiously and the website even more. Obviously, I've bought things too—some good and some not so good. With all of this experience, I've figured out exactly the product lines that look good online and arrive just as good on my doorstep. I know the types of photography that mean a product is of higher quality and avoid any items not shot in that style. It's taken me a long time, but at this point, I'm well past 10,000 hours and, as such, have officially reached Zara expert status. That's a long-winded way of explaining how I know the 26 items below are future best sellers. In other words, these Zara items are going to sell out fast.
The fit of this suit is next-level.
Shop the matching 100% Wool Tapered Pants ($90).
It's a need, not a want.
Shop the matching Animal Print Jacket ($50).
This post was published at an earlier date and has since been updated.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
The Chicest Tops of Summer Are Hiding at Zara—and I'm Already Planning All My Outfits Around Them
From linen vests to halter silhouettes.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
These New Under-$100 Nordstrom Summer Items Are What I Call Fashion, Period
Expensive-looking staples.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your Attention
Good luck picking just one.