Welcome to the Who What Wear UK Gift Guide! With the festive season fast approaching, we wanted to curate the ultimate gift guide of the pieces we truly think are worth it, so you’ll know your chosen item will be treasured for years to come. Featuring everything from luxury homeware and editor-adored beauty products to show-stopping handbags and forever accessories, whether you’re shopping for a loved one or for yourself, consider this the perfect destination for all your gifting needs. Happy shopping!
There’s an art to buying Christmas gifts for men—and if I’m honest, it’s one I’ve been perfecting for years. Between a dad and brother who seemingly have everything (and are painfully particular about what they like), I’ve learned that the right gift takes equal parts thought and intuition. Whether it’s your partner, dad, brother or best friend, there’s always that question: what will he actually love? As someone who shops for a living, I’ve picked up a few tricks for finding gifts that feel both personal and foolproof.
For the minimalist who appreciates the finer details, think timeless knitwear, buttery leather and sleek tech that slots effortlessly into his routine. For the style enthusiast, lean into elevated staples—a great suede trainer, a refined wool jumper or a fragrance that feels modern but classic. And for the impossible-to-buy-for types? You can’t go wrong with quiet luxury: a bottle of Japanese whisky, cashmere loungewear or something beautifully made that he’d never justify buying himself.
From considered high-street finds to designer treasures, this is the edit that promises at least one rare reaction: “You actually got it right.”
Shop the Best Christmas Gifts for Men:
This scent balances freshness with depth. A signature fragrance he’ll wear on repeat without ever tiring of it.
Lightweight yet supportive, these are the trainers he’ll reach for whether he’s commuting, running or just keeping it casual.
For the man who starts his day with caffeine.
Understated luxury at its finest. Crafted from smooth leather, it’s the perfect pocket companion for the man who appreciates refinement.
Equal parts modern and classic, these trainers blend premium suede with minimalist design.
The kind of “practical luxury” he’ll secretly love having by the sink.
A bold twist on a timeless knit. Soft, textural and endlessly wearable, this jumper adds interest to winter layers.
Sleek enough for everyday wear, smart enough for serious data tracking. Perfect for the wellness-minded man on your list.
These engraved silver cufflinks bring an old-school sophistication to any formal outfit.
A stylish upgrade on weekend packing, this structured leather holdall is the definition of functional luxury.
Cosy and breathable with an easy fit.
A cult favourite for a reason. Lined in plush shearling, they bring everyday comfort to luxury status.
Designed for cold days but made to last seasons. The ultimate winter investment piece.
Smooth, complex and beautifully bottled, this is a great gift for a man who knows his whisky.
This refined knit bridges the gap between smart and laid-back.
Classic denim with a relaxed fit that feels current.
The definition of quiet luxury. Once he tries them, he’ll never go back to cotton.
A versatile piece he’ll reach for from weekday walks to weekend errands.
Heritage touch that never dates. Sleek, subtle and timelessly stylish.
The olive tone brings a modern twist to smart-casual dressing.
Made entirely from pure cashmere, this scarf is the kind of luxuriously soft layer he didn’t know he needed.
The minimalist silhouette and subtle detailing make these a high-end investment for his everyday rotation.
Built with technical precision and sleek architecture, this jacket offers both performance and polish—perfect for city weather or weekend adventures alike.
Premium grooming meets thoughtful gifting.
Simply stunning.
Give the gift of cashmere this Christmas.
Classy and timeless.
A practical yet stylish gift I think most men would like to receive.
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