Designers such as Helmut Lang, Jil Sander, and Calvin Klein defined the era, and today, brands such as Khaite, Kye Intimates, Rue Sophie, St. Agni, The Row, and Toteme continue that same uniform approach to dressing with classics you'll wear on repeat for years. For more accessible options, I always recommend Banana Republic, COS, Gap, and J.Crew.
Right now, I'm eyeing C'est Nous's Mini Muse Bag, Carel's Carlotta Flats, and Chimi's Edith Optic Sunglasses. For specific items to search, I tend to look for capris, trench coats, button-downs, simple tank tops, column and knee-length skirts, high-V-neck tops, silk slip dresses, straight-leg jeans, kitten heels, and ballet flats.
Latest Videos From
Below, shop timeless staples that embody the style.
C'est Nous
Mini Muse Bag
Based in Spain and made in Morocco, C'est Nous is my new bag-brand discovery.
Centre Piece is an emerging New York City–based womenswear brand.
Cin Cin
Eleganza Halter Top
I can't resist a halter top.
Repetto
Camille Ballet Flats
Repetto ballet flats have been on my wish list for years.
Campbell & Kramer
Aurora Halter Dress
I have this exact Campbell & Kramer dress.
Misha & Puff
Tavi Pant
These Misha & Puff organic Pima cotton pants are incredibly soft and comfortable.
ECCO
Biom Lite Textile Ballerina
Since I don't wear sneakers outside of the gym, I rely on walkable flats and Mary Janes as an alternative, like these Biom Lite Textile Ballerina Flats from Ecco.
Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UKas well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.