The 29 Most-Wanted Luxury Buys of Summer 2025, Period

Now that the spring/summer 2025 collections have landed in stores and made their way into fashion people's closets and onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway will translate into a practical item worthy of our already-maxed-out closets.
We may have dissected the runways months ago, but now, we're actually observing which items are becoming popular and buzzy IRL, and we're pleased to say that there are a number of pieces that have managed to break through as *the* ones to know. Whether it's the elegant Jacquemus dress that Bella Hadid wore in Cannes, the Chloé jelly sandals everyone is buying or eyeing, or the The Row Gala Pants that are blowing up on our TikTok feeds, the most buzzed-about luxury items are set to define the summer, if not 2025 as a whole.
Here, we've put together our master list of the 29 pieces that are making their mark on style right now. These are, unquestionably, the items that have everyone talking.
Wire-frame sunglasses are quickly becoming the biggest trend in eyewear.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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