Not Turquoise, Not Butter Yellow—This Divisive Autumn Shade Is About to Be Huge
The fashion girls agree: This divisive colour trend is about to take off.
Mark my words: orange is set to be one of autumn's key colour trends. How can I tell? For starters, model Iris Law—who, among her many accolades, has an uncanny knack for getting ahead of the season's biggest trends—has already welcomed the divisive shade into her rotation. And if that wasn't enough of a sign, the runways are making a case for it, too.
Appearing alongside royal purple as one of the season's more unexpected colour trends, orange is positioning itself for a major moment. Spotted out for a walk in London, Iris put the shade to the test in a bright orange tank top, pairing it with black long-line shorts and the season's favourite flip-flops for a look I couldn't help but document.
Whilst it might initially seem tricky to style, it works surprisingly well with wardrobe staples including black tailoring, and I can already see it slotting in naturally alongside autumn's richer shades, particularly perennial favourite chocolate brown.
If there's one thing I've learnt about the early signs of a colour trend, it's that once the fashion crowd starts embracing a shade, it's only a matter of time before it filters into the rest of our wardrobes. Consider this your early warning: orange is coming. If you're tempted to get ahead of it, read on to shop my edit of the best orange buys to invest in now.
Shop the Orange Colour Trend:

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.