When it comes to the upcoming season, there are a few things I'm certain about—one being the fact that chocolate brown is the color that'll be most dominant, even more than black and navy blue. Why am I so sure? Well, when multiple influential French women and Dakota Johnson all wear the rich, luxurious shade from head to toe in the span of a single almost-fall week, you start to connect the dots.
Johnson wore the color in the form of a floor-length Gucci slip dress hemmed with black lace. She added sky-high black sandals and a mini Jackie bag in patent leather, plus a smattering of Bulgari jewelry, including two bracelets and a statement necklace.
On Dakota Johnson: Gucci dress, Strappy Sandals ($1090), and Jackie Notte Mini Bag ($3980); Bulgari bracelets and necklace
The sophisticated color is spreading, and a number of French fashion people are choosing the shade over all others for fall. Who What Wear favorite Sylvie Mus paired a brown V-neck sweater with a leather pencil skirt in the same shade, a clutch purse, gold earrings, and strappy sandals, providing ample dressing inspiration for the early stages of the season. For a tailored, oversize ensemble, take cues from Annemiek Kessels, who wore a relaxed suit in the same hue with brown accessories, including The Row's beloved Margaux bag.
Convinced to stock up on all things brown for fall? Same. Scroll down to get started.
Shop brown fashion items for fall:
This is a classic choice. Plus, the cropped fit feels modern and a touch sexy.
This one is *so* good.
I'm already thinking about all the ways I could wear this skirt.
So many WWW editors own and rave about these affordable flats.
Please buy this dark-brown suede tote. You won't regret it.
For your upcoming fall weddings.
I'm losing it over this adorable brown cardi.
Yes, these are heavy satin trousers. Wow.
Stop carrying around a grungy canvas tote. It's time for an upgrade.
Gorgeous is the word you're looking for.
These are giving Khaite vibes.
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Every Cool Fall Outfit Will Include This Specific Jacket Trend, and I Found the 14 Best VersionsThe chicest people in London and New York are wearing it.
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This Fall Skirt Trend Will Log More Hours of Wear Time Than Your Mini and Maxi Skirts CombinedGuaranteed.
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It's Controversial (I Know), But Frequent Fashion Flyers Swear By This Jeans Outfit for Long FlightsIt involves an elegant leather coat and chic luggage.
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I Was a VIP Nordstrom Stylist, and I Just Got Back From France—I Wore These 7 Items to Look Chic in ParisParisian-inspired looks.
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Forget Ballet Flats—Fashion People in Paris Prefer This Elevated AlternativeThe next It shoes are here.
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If You Live in NYC, You *Should* Know That the Chicest Way to Wear a Miniskirt and Tights in Fall Is With This Elegant Shoe Color TrendIt's not black pumps or white sneakers.
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Sure, Black Leggings Are Timeless, But This Colored Alt Is What Fashion People Are *Actually* Wearing in 2025Kendall Jenner approves.
