Anine Bing is known for her coveted personal style and equally coveted pieces from her eponymous label. Now, the designer, entrepreneur, and musician is stepping in front of the camera (a first!) for her latest campaign entitled "In My Power" to debut her exclusive, limited-edition new bag silhouette, aptly named the Anine.
"The Anine bag represents a bold evolution of the brand—pushing boundaries while staying true to our signature DNA of effortless cool and rock 'n' roll edge. Strong, sculptural, and unapologetically authentic, it's a modern icon designed to move with the rhythm of everyday life. This bag is more than an accessory—it's a reflection of the woman who carries it. Confident. Intentional. In Her Power. For me, it captures the essence of where the brand is headed: refined yet raw, timeless yet forward, always grounded in strength and self-expression," Bing shared in a release.
The structured, elegant bag officially launches on August 28. Below are images from the campaign starring Bing herself. You'll also find Anine Bing fall pieces to shop now if you keep scrolling.
Shop Anine Bing Fall Pieces
A dreamy sweater.
Great cut and wash.
This jacket comes in a few colors.
Elevate any fall 'fit.
Stunning.
This cardigan is so soft.
Very versatile.
Talk about cool.
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My Mom and I Shopped at Nordstrom, Anine Bing, and J.Crew Together—These Chic Items Got Our AttentionEverything from elevated basics to gorgeous accessories.
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Anine Bing Designs Jeans Fashion People Love—and Yes, These Spring Styles Get an A+Chic silhouettes.
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Anine Bing's Chic New Bag Will Be Everywhere This FallSo gorgeous.
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Anine Bing Says These 4 Chic Items Are Her Summer StaplesShe also just debuted a new album!
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I Live in Venice Beach, Where Low-Key Style Is It—These Outfits HitThe living is easy.
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Anine Bing's Fall Line Is Here, and Yes, Kate Moss Is the Face of the CampaignSo good.
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These 24 "If You Know, You Know" Handbags Don't Top $350Ludicrously capacious.
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The Anine Bing Summer Sale Is Officially Here—I Can't Get Over These Chic FindsSuch great discounts.
