Anine Bing Designs Jeans Fashion People Love—and Yes, These Spring Styles Get an A+

Anine Bing is a fashion force. As the founder of her wildly popular namesake label, she creates clothes that fashion people want to wear. And yes, this includes her cult-favorite jeans.
In fact, the Anine Bing spring 2025 campaign focuses on three signature denim styles for spring. Photographed by Ezra Petronio in Paris, Rebecca Leigh Longendyke and Ying Ouyang model trending silhouettes—the Hugh, Kate, and Manon jeans. Bing herself is wearing the Kate jeans above. Side note: If you don't follow her personal Instagram account, @aninebing, it's worth following for top-tier styling inspiration.
Keep scrolling to check out a few images from the campaign and shop the latest coveted, forward denim silhouettes that style setters will be all about.
The Campaign
Shop Spring Denim Styles

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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