6 Colors I'm Wearing to Look On-Trend This Fall

Women on runway in olive green, chocolate brown, pink, and burgundy.
(Image credit: Launchmetrics Spotlight; Getty Images)

With the fall season upon us, I'm officially ready to make some welcome wardrobe updates. Goodbye, white linen dresses, and hello, cashmere sweaters. One of the easiest ways to reinvigorate my wardrobe for a new season is adding a fresh touch of color to my ensembles. Since this is my favorite subject (I am a bona fide nerd when it comes to color theory), I'm always excitedly looking out for what hues dominate the runway shows and keep a close eye on Pantone's trend forecasts.

This season's color trends channel a sumptuous elegance—from luxe olive green to rich burgundy and gentle eggshell. Whether you add a touch of color with an accessory or go for a full head-to-toe look, the colors we're seeing are wearable, refined, and chic. Keep scrolling for the six colors I'll be wearing to look altogether on-trend this fall.

Olive Green

Women in olive green outfits.

(Image credit: Launchmetrics Spotlight; @monikh)

The dominating shades of green immediately caught my attention on the fall/winter 2024 runways—particularly shades in the olive family, from deep Taggiasca to bright Castelvetrano. Gucci, Saint Laurent, and Burberry, to name a few, featured the color in head-to-toe looks as well as plentiful accessories. There's no question I'll be adding the fresh color trend to my wardrobe this fall.

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Burgundy

Women in burgundy outfits.

(Image credit: The Style Stalker; Launchmetrics Spotlight; @annabelrosendahl)

Fall 2024 is all about rich and luxurious burgundy, from cherry to merlot and oxblood. Add the color to your outfit with a chic handbag, pair of boots, or sumptuous sweater.

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Chocolate Brown

Women in chocolate brown clothing.

(Image credit: @abimarvel; Launchmetrics Spotlight; The Style Stalker; @nnennaechem)

There's nothing more fall than a brown color palette. Elegant and expensive-looking chocolate hues were spotted on everything from liquid leather coats to sheer dresses and chic tailoring. It's an easy one to integrate into your outfit this season.

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Pale Pink

Women in pale pink clothing.

(Image credit: Launchmetrics Spotlight; The Style Stalker; Getty Images)

Forget fuchsia. Instead, lean into the pretty pale ballet pink we saw all over the runways this fall. From prim cardigans at Prada to draped midi dresses at Victoria Beckham, the romantic hue feels fresh and unexpected for autumn.

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Eggshell

Women in eggshell clothing.

(Image credit: Launchmetrics Spotlight; The Style Stalker)

Yes, there were plenty of crisp and ethereal whites on the runways, but it was the warm and subtle ivory and barely-there yellow that had me hooked. Thanks to The Row and Altuzarra, you can consider this your new neutral.

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Navy Blue

Women in navy blue clothing.

(Image credit: Launchmetrics Spotlight; @annelauremais; Getty Images)

From pant suits to knit dresses and chic overcoats, navy blue is the understated color trend we'll see in full force this season. The corporate color exudes chic Parisian vibes and adds polish to an outfit in an instant—easy to wear for both day and night.

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Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.