I Just Built an Expensive-Looking Winter Wardrobe Out of Under-£100 Items
Sale periods can be stressful all round, but if you approach them with caution—and a lot of consideration—then they can actually be great times to invest in really classic, affordable pieces to bolster your wardrobes. And I'm not talking about impulse high street buys that you'll only wear once. If you know where to look you can find capsule pieces that will last you season after season, even if they do have a low price tag.
Below, I've proven this theory by assembling six expensive-looking, winter-ready outfits that consist of mainly under-£100 items I've found in the Cyber Monday sales. You might not believe it when you see them, but with so many incredible discounts happening right now (and a little bit of my insider expertise thrown in), it was positively easy. The best thing about the pieces in these looks is that they can all be mixed and matched to create new, similarly elevated, outfits, as well as being layered up (or de-layered) depending on the season you're dressing for.
From designer-looking wool coats and smart tailoring to chunky knits, classic loafers and jeans—keep scrolling to see and shop these six versatile outfits I've assembled for those, like me, who have expensive taste on a high street budget. Happy sale shopping!
1. Camel Coat + Striped Knit + Black Trousers
SHOP THE LOOK:
Be sure to add the code WWW15 at checkout for an extra 15% off
2. Scarf Coat + Knitted Dress + Knee High Boots
SHOP THE LOOK:
Be sure to add the code WWW15 at checkout for an extra 15% off
3. Tailored Suit + Romantic Blouse + Flats
SHOP THE LOOK:
4. Jumper + Jeans + Ankle Boots
SHOP THE LOOK:
5. Tweed Jacket + Wide Leg Trousers + Loafers
SHOP THE LOOK:
6. Wool Coat + Cable Knit + Leggings
SHOP THE LOOK:
Up Next: I Spent Hours Scrolling Cyber Monday Sales—Here Are the Deals Worth Shopping
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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