I'm a Perfume Snob, But This Basic Fragrance Has Everyone Asking After It

While I wouldn't necessarily call myself fussy with fragrances (I'll wear anything from sweet gourmands to deep, smoky scents), when it comes to designer fragrances, I'm somewhat of a snob. It's not that I don't think they're all gorgeous. It's just that I think they're kind of, well, basic. I'm defining the term "designer fragrances" as scents created by fashion houses in a bid to make some cash—the sort sold on every high-street counter and advertised on the sides of buses. Created for the masses, they are totally inoffensive and purposefully blended to appeal to everyone. As a beauty editor with an affinity for scent, I like my perfumes to throw people off and evoke a sense of curiosity. This trait isn't something I would typically associate with mainstream designer fragrances.

Besides the occasional spritz of my summer go-to, Estée Lauder Bronze Goddess, I used to considered myself finished with designer fragrances. In fact, I haven't kept a single one in my collection for years. I was over that stage of my beauty life—my taste had matured. I had compiled a collection of beautifully unique, inspirationally chic, and shockingly expensive niche perfumes, and there was nothing that could tempt me away from it—at least, until Dior launched Miss Dior Eau de Parfum.


(Image credit: @GRECEGHANEM)

I'd like to point out that I'm not a massive fan of Dior's iconic Miss Dior Eau de Toilette. While I totally get the appeal of the sweet, floral aroma, one whiff of it takes me back to the post-P.E. sixth-form corridors of the all-girls school I attended. Miss Dior was, after all, the perfume to own as a teenager in the late noughties. Needless to say, when Dior announced the launch of a reinvented Miss Dior Eau de Parfum late last year, I wasn't particularly interested. It arrived in the post, and I gave it a quick trial and decided it was a lovely, crowd-pleasing scent before storing it away to be forgotten about.

And forget about it I did until summer rolled around. A few months ago, I complimented a friend on her perfume. It was sweet, floral, and a little powdery, but it was totally full of energy. It smelled expensive but admirably wearable. I knew immediately by the exuberance of it that it wasn't a niche fragrance, but it seemed too interesting to fall under a designer-fragrance umbrella. It was, she told me, Miss Dior Eau de Parfum.

A few weeks later, I caught myself complimenting someone else's fragrance, only to be told that, once again, it was Miss Dior Eau de Parfum. This perfume has now piqued my interest on countless occasions this summer. I've had friends asking me if I have any spare bottles lying around that they could use, I've attended two weddings where the bride had chosen it as her special scent, and I've seen it all over my Instagram and TikTok feeds. It has become such a talking point of my summer, in fact, that I recently decided to dig my own bottle out and give it a run for its money. Since doing so, I've had basically everyone I encounter ask after it.

The scent itself is a warm, creamy delight that melts into skin like soft butter. It's inviting, comforting, and lacks any sort of intense headiness. The mistake I made at first was not giving it time to settle. Upon first spritz, it's zingy, sparkling, fruity, and full of sweetness and energy—not things I tend to associate with a luxury fragrance. Give it a little bit of time, however, and it makes itself at home. A whiff of settled Miss Dior Eau de Parfum is the fragrance equivalent of cuddling up on the sofa with a cashmere blanket on a Sunday afternoon when the house is clean and your weekend social commitments are ticked off—it's cosy, inviting and beautifully wholesome.

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Next up, these are the best fragrances of 2022, according to beauty experts.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.