It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label

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(Image credit: @aimeesong)

As recently as a year or so ago, the thought of rose perfume immediately made my nose wrinkle. Bags of potpourri, heady bouquets of red roses, and, sorry, my dear Grandma Evelyn's powdery-pink cardigans came to mind. Of course, all of the above are lovely and nostalgic in their own special ways, but the sampling isn't exactly what I'm going for when I'm searching for a new signature scent or when I'm reaching for a perfume pre-date. But then, something weird happened. Suddenly, almost every new fragrance launch I received featured rose as its MVP, and I found that I liked each new fragrance better than the last.

So, long story short, I'm now infatuated with rose perfumes, and in addition to rediscovering the cult classics that definitely aren't old-fashioned, plenty of the most coveted perfume houses have been debuting new iterations of the floral scent. Some are balanced with citrus or juicy stone fruits, while others veer warm and spicy thanks to musks, pepper, or vanilla. Regardless, some of the absolute best perfumes on the market right now put rose front and center as their compliment-inducing It factor. There are plenty more where this comes from, but below, I'm sharing 13 standout rose perfumes that absolutely disprove the notion that rose is old-fashioned or reserved for grandparents only. Keep scrolling! 

1. Dior Miss Dior Rose N'Roses Eau de Toilette

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2. Monique Lhuillier Eau de Parfum

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3. Clean Beauty Collective Clean Reserve Blonde Rose Eau de Parfum

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4. Acqua di Parma Rosa Nobile Eau de Parfum

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5. Maison Margiela Replica Flower Market Eau de Toilette

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6. Byredo Rose of No Man's Land Eau de Parfum

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7. Maison Francis Kurkdjian L'Eau à la Rose Eau de Toilette

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8. Chanel Coco Mademoiselle Eau de Parfum

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9. Jo Malone London Red Roses Cologne

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10. Diptyque Eau Rose Eau de Toilette

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11. Ex Nihilo Devil Tendre Eau de Parfum

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12. Frédéric Malle Lipstick Rose Eau de Parfum

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13. Kilian Good Girl Gone Bad Eau de Parfum

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This article was originally published at an earlier date and has been updated.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.