These 6 Cool Brands Are About to Pop Off, Thought I'd Share

As an editor, the discovery of the new is one of the things that has always drawn me to fashion.  I spend a good chunk of my time hunting for the latest talent on Instagram and retailers and there are so many incredibly brilliant designers to uncover, so when I find cool fashion brands that inspire me, I instantly want to share them.

Right now, there are 6 cool brands I can’t stop thinking about. Their designs are across the board with everything from slinky ‘90s-inspired pieces you’ll spot on Bella Hadid and Emma-Louise Corrin to tees and corsets made from upcycled materials and vintage stock to the most coveted (and jaw-dropping) heels on the internet. The one thing they all have in common? Each fashion brand is about to pop off, so you’ll want to pay attention to them. Ahead, let’s dive in.

Nensi Dojaka is the It-label you'll spot on celebs like Bella Hadid and Emma-Louise Corrin. Inspired by '90s designers like Helmut Lang and Ann Demeulemeester, the pieces are finished with signature asymmetrical floss straps, delicate mesh, and paneled construction.

L.A.-based designer and stylist Sami Miro has rethought the basic tee with her designs that incorporate exposed seams and asymmetrical hemlines. But that's not the only thing that makes the label stand out. Sustainability is core to the brand and every piece is made from upcycled materials and vintage stock. Popular among the celeb set, you'll spot her designs on everyone from Kendall Jenner to Cardi B.

Tbilisi-based brand Mach & Mach has swept the fashion scene with its stunning designs that incorporate frothy bubble-sleeves and glittery crop tops. You'll be sure to recognize their coveted diamante-bow heels, which continue to land on the sell-out list.

Sydney-based Studio Amelia began with shoes, but have now ventured into ready-to-wear as well. Just like their signature minimalist flats and heels, their clothing is pared-back with sculptural silhouettes and clean lines. These are the easy, beautiful pieces you'll buy now and wear for years and years to come.

Look to Vietnamese brand Gia Studios for modern tailoring and cool takes on classic wardrobe staples. The label's elevated essentials are easy and streamlined with pieces like floor-sweeping maxi dresses and relaxed short suits that will simply never go out of style.

Cool fashion brands: Éterne

Photo:

Getty Images/Rachpoot/MEGA; @eterne

Éterne is the elevated basics brand designing the perfect-fitting bodysuits and tees that you'll find in just about every celeb's closet. Hailey Bieber, Kaia Gerber, and Selena Gomez are all fans. Launched by L.A. stylist Chloe Bartoli, she aimed to design the ultimate foundational pieces and I can confirm that they are exactly that.

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