46 Key 2021 Shopping Buys, Based on Our Editors' Personal Style

Who What Wear’s fashion editors are expert shoppers, and that’s an understatement. After all, it’s our jobs to search runways, retailers, and the internet for the best and the coolest in fashion. With that in mind, I always have a colleague to turn to whether I need to find out the trends that are about to be everywhere, insight about on-the-rise brands, or someone to weigh in about what’s happening at fashion week. My Slack chats are packed with messages to my co-workers about their thoughts on all of the above.

Who What Wear fashion editors each have their own takes on personal style. Some love bold colors and statement prints, while others prefer to stick to neutrals. Then there are some editors who have closets stocked with the latest emerging brands, and others who are always on the vintage hunt. One common theme? Our fashion editor style is constantly evolving as we add new items to our closets or get inspired about what is happening in the fashion world. So what defines our fashion editor style and what do we actually wear? Ahead, get to know our team a little bit more as we weigh in on personal style and our key shopping buys for 2021.


(Image credit: @kristenmarienichols)

Shop my picks:


(Image credit: @katcollings)

Shop Kat's picks:


(Image credit: @thatgirlyusra)

Shop Yusra's picks:


(Image credit: @laurenegg; Jose Martinez; Style du Monde)

Shop Lauren's picks:


(Image credit: @bobbyschuessler)

Shop Bobby's picks:


(Image credit: @indyabrown)

Shop Indya's picks:


(Image credit: @fitzpatrickerin; The Style Stalker)

Shop Erin's picks:


(Image credit: @allypayer)

Shop Allyson's picks:


(Image credit: @fashionwithjazz)

Shop Jasmine's picks:


(Image credit: @joiedejude)

Shop Judith's picks:

Next, discover the 9 things on my 2021 shopping list.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.