30 Cool Finds I'm Obsessing Over Right Now

Woman wearing an elegant summer outfit.

(Image credit: Reformation)

From affordable finds to investment buys, shop the items I have my eye on now. Return each month for my new picks.

As a fashion editor, I'm constantly looking out for the latest trends, emerging brands, and new items dropping at retailers. It's my job to bring you the finds I think deserve a place in your wardrobe. That's why I'm rounding them up in a column dedicated to the buys I would personally put my money behind and test-drive in my wardrobe.

I also have a specific style that blends my penchant for minimalism with my love of maximalism, so you'll find items across the board here. The common thread? A mindset for supporting amazing design talent and investing in things I plan on wearing for years to come. So let me take you on a virtual shopping trip, where I'll highlight all the pieces I think are worth adding to your cart.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.