8 Celeb-Approved Fashion Brands You Haven't Heard About But Should

After a quick scan of recent celebrity outfits, one thing occurred to me—all of these women (or more likely, their stylists) are masters at discovering fashion brands that are about to be huge. Yep, whether it’s the new denim brand crafting the perfect jeans, the streetwear label turning out the ultimate airport travel outfits, or the fashion world darling that’s equally loved by editors and models, there are plenty of celebrity-approved fashion brands that everyone needs to know about right now.

So, what are these buzzy new fashion labels? Ahead, I’m breaking down the brands you’ll spot on everyone from Kendall Jenner to Hailey Bieber to Priyanka Chopra. Leave it to them to uncover the coolest on-the-rise new brands. Scroll on to see how celebs are wearing the pieces and shop my edit to add to your shopping cart before the word gets out on these about-to-break brand.


A darling of the fashion world, Marine Serre is also finding its way into celeb wardrobes, including Kendall Jenner. You might recognize the brand's signature print.


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Cherry Los Angeles is the cool kids' loungewear that is stocked in every celeb's closet. The brand counts Hailey Bieber among its fans.


(Image credit: Backgrid)


Australian stylist Stevie Dance launched denim label Feel Studio earlier this year, and it has quickly become a celeb staple. The classic cuts just might be the perfect jeans.


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Bike shorts will be everywhere in 2019, and Aya Muse is the favorite label among the celeb set. It stocks classic black but also vinyl and holographic styles.

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Peter and May

Paris-based label Peter and May is the lastest eyewear brand you should have on your radar. Model Alessandra Ambrosio is a fan, as is Kendall Jenner of late.


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You'll be sure to spot menswear brand Riot Hill on The Weeknd but also Bella Hadid. The oversize streetwear pieces are the model's airport staples.


(Image credit: Getty Images)


Just-launched label Amiri is all about California grunge, with designs you could imagine River Phoenix wearing in the '90s.


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Sami Miro has a focus on eco-conscious clothing; all of the designs are crafted from vintage or recycled pieces. The brand also has a huge celebrity following, so you'll spot it on all of the Kardashians, Jenners, and Hadids.

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Next: nine ways to boost your Instagram selfie likes.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.