After a quick scan of recent celebrity outfits, one thing occurred to me—all of these women (or more likely, their stylists) are masters at discovering fashion brands that are about to be huge. Yep, whether it’s the new denim brand crafting the perfect jeans, the streetwear label turning out the ultimate airport travel outfits, or the fashion world darling that’s equally loved by editors and models, there are plenty of celebrity-approved fashion brands that everyone needs to know about right now.
So, what are these buzzy new fashion labels? Ahead, I’m breaking down the brands you’ll spot on everyone from Kendall Jenner to Hailey Bieber to Priyanka Chopra. Leave it to them to uncover the coolest on-the-rise new brands. Scroll on to see how celebs are wearing the pieces and shop my edit to add to your shopping cart before the word gets out on these about-to-break brand.
A darling of the fashion world, Marine Serre is also finding its way into celeb wardrobes, including Kendall Jenner. You might recognize the brand's signature print.
Sami Miro has a focus on eco-conscious clothing; all of the designs are crafted from vintage or recycled pieces. The brand also has a huge celebrity following, so you'll spot it on all of the Kardashians, Jenners, and Hadids.