8 Athleisure Brands Celebrities Are Making Popular

It's well understood that celebrities wear giant athletic brands like Nike and Adidas, but when it comes to the subject of slightly lesser-known labels, finding out who is wearing what can be a fun discovery process to benefit your own wardrobe. Really, what is better than finding out the exact pieces fashionable celebs are wearing for their daily coffee runs or comfortable outfits for the airport that you can repeat for your own off-duty outfits?

And because we're all about keeping your look unique and up to date, we sifted through athleisure outfits on stylish women with everyone from Emily Ratajkowski and Storm Reid to Rosie Huntington-Whiteley and Kourtney Kardashian to uncover what activewear is in their closets right now. Many of them are on the rise now, but we have a feeling that about to be the next big thing. Here, shop eight cool athleisure brands that deserve a place in your wardrobe.

1. Sporty & Rich


(Image credit: @hoskelsa)

Taking inspiration from retro sportwear from the '80s and '90s, Sporty & Rich designs cool activewear pieces that have a cult following among the celeb and fashion set.

Shop Sporty & Rich:

2. Les Tiens


(Image credit: @rosiehw)

L.A.-based brand Les Tiens specializes in perfectly cut sweatsuits with a focus on craftsmanship and high-quality materials, so it's no surprise you'll find celebs like Rosie Huntington-Whiteley wearing its pieces.

Shop Les Tiens:

3. Alo Yoga


(Image credit: @emrata)

Alo Yoga has the perfect pieces for a yoga class, but also pretty much any loungewear moment. You can count Emily Ratajkowski among its celeb fans.

Shop Alo Yoga:

4. Outdoor Voices


(Image credit: @stormreid)

There's a reason Outdoor Voices has a cult following. The brand's chic leggings and other workout wear are very popular among more than just celebrities.

Shop Outdoor Voices:

5. Fenty


(Image credit: @badgalriri)

Rihanna's clothing brand, Fenty, is stocked with seriously cool athleisure pieces that focus on cool fits and strong colors.

Shop Fenty:

6. Entireworld


(Image credit: @amyschumer)

Entireworld is a brand you probably recognize from Instagram that is popular for the cozy, colorful pieces that range from sweats to tee to knits.

Shop Entireworld:

7. Pangaia


(Image credit: @kourtneykardash)

Pangaia is dedicated to saving the environment, which it puts into practice by creating garments with zero waste through upcycling and the use of recycled materials. Plus, the designs are so cool, you'll want to add its pieces to your closet right away.

Shop Pangaia:

Up next, the cool fashion items I'm eyeing right now..

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.