Your Guide to Giving Black-Owned Brands at Every Price Point

Black-owned holiday gift guide

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Who What Wear

There’s an old adage around gifts that states, “It’s the thought that counts,” and in many ways, this holds to be both true and false. This year’s holiday season and gifts will (and should) be different, because around the world, in every industry, and every facet of life, we’ve seen inconceivable changes since the beginning of the pandemic. Anything we buy at this moment in time will directly affect the businesses we’re buying from, which is why it’s more important than ever to support Black-owned fashion brands and beauty brands

The New York Times reported that only 12% percent of Black business owners received funding to help their business through this time. This fact doesn’t even remotely speak to how Black creatives struggle to break into and stay in the fashion industry. Just this year alone, as the world has grappled with systemic racism and police brutality, the industry has both grappled with addressing its lack of diversity while beloved brands have shuttered. As individuals, we may not be able to reform industries or financing, but we can support the brands that align with our values, and to practice conscious consumption. So ahead, you’ll find a few gift ideas that reinvigorate thoughtful gift gifting. If you are lucky enough to be able to give gifts to your loved ones this year, why not show some love to one of these 70 Black-owned fashion, beauty, and wellness brands?

Under $30

Whether they’re a wellness enthusiast or a latte lover, this trio set from Golde will undoubtedly get used before 2022.

It doesn’t get better for the makeup lover on your holiday shopping list than gifting them with Pat McGrath. 

Everyone has that one friend obsessed with candles, so turn them on to the small Black-owned brand CoolGirl.

You know that person on your list that lives by their skincare routine? This eye mask set from KNC Beauty is the perfect stocking stuffer.

Not exactly sure what to get for the person that has everything? Try opting for the conversation-starting card games from the Black-owned brand Actually Curious. It’s a thought-provoking gift that can help spark some interesting dialouge.

Keep your favorite curly haired cutie’s coils in check with a small gift set from Tracee Ellis Ross’s haircare brand, Pattern.

Another simple but practical gift idea for anyone who keeps her edges and hair always on point is a gorgeous satin wrap from the Los Angeles–based, Black-owned brand Glow by Daye.

I can vouch that unwrapping anything from the Black-owned beauty brand, The Lip Bar, is bound to land you on their nice list for life. 

Are you searching for an impactful gift idea? Look no further than to supplements. They’re great for anyone that’s dealing with stress or anxiety (hey, who isn’t these days?). Body Complete Rx is a Black-Owned plant-based supplements brand. 

You know that auntie who always has her nails done? Give her the gift of great at-home manicures with this nail lacquer from the Black-owned beauty brand Mischo Beauty. 

Under $50

Nothing about this holiday season is traditional, but if you’re looking for an idea that’s both unique and practical, then gifting with this stunning face mask from the Nigerian designer Tia Adeola is pretty much perfect.

You can’t go wrong with thoughtful personalized jewelry, especially when it’s from the Black, female-owned brand Ten Wilde.

Anyone who lives for their skincare routine will love receiving this set, from the Black-owned brand Hanahana Beauty.

For the art lovers on your list, we recommend giving them the coffee-table book, Young Gifted and Black by Antwaun Sargent.

For the woman on your list who’s always wearing bold patterns or accessories, you’ll want to give her something from the sustainable, made-to-order brand Autumn Adeigbo.

For the skincare lover in your life, gifting them with this mini kit from the Black-owned skincare line Beautystat is a must.

This bucket hat is the perfect present for the most trend-obsessed person on your gift list.

The person on your list that has curly hair? Give them some new specially formulated products to try. I can personally attest to how much they’ll love it.

Founded by the former stylist Neumi Anekhe, Oma the Label specializes in affordable yet quality jewelry that anyone on your list would be overjoyed to receive.

Under $100

For the wine lover on your list, a stunning set of luxury, hand-blown, colored glassware from the Black-owned brand Estelle is the perfect gift.

For the minimalist in your life that loves a basic wardrobe piece, this turtleneck is the perfect gift idea. But what makes this piece even more remarkable is that it’s from a Toronto-based Black-owned brand, so you can feel good gifting with it.

Looking for a gift for the more sustainable and ethically minded shopper on your list? Soko jewelry is a must as they work with Kenyan artisans to produce each piece and source metals locally and ethically.

It doesn’t get better for art, fashion, and home décor lovers than coffee table books, which is Nadine Ijewere’s newest photo collection ranks high on our list. She not only was the first black woman to shoot a cover for Vogue, but the London-born photographer showcases the beauty of the Black diaspora. 

Shopping for someone with sensitive skin? Opting for Topicals's signature product duo is never a bad move. 

You already know that your cool cousin will be about this hoodie. 

Yes, that family member definitely has good genes, but they also probably have an incredible skincare regimen. If you know they appreciate great products but aren’t sure where to start, then we highly recommend this set from Shani Darden.  

For the jewelry collector on your list, another small, New york-based jewelry brand to have on your radar is Serendipitous Project. Specializing in upcycled stylish pieces, gifting with anything from this Black-owned brand is a surefire way to impress.

For the niece or friend who follows politics and fashion, the best gift ideas touch both of her interests. And this sweatshirt from the Black-owned, Los Angeles–based clothing line Cise, is the perfect gift as the brand continues to donate to HBCU C.A.R.E.S. and the Anti-Racism Fund.

If you’re trying to nail down the cool auntie label, then gifting from the Amsterdam-based Daily Paper is necessary. The Black-owned and designed brand specializes in contemporary women and menswear pieces that range from classic to trendy, making it the prime place to find a present.

Do you know the person that's the embodiment of Cali-cool vibes? Give them something from the Afrosurf brand, Mami Wata, and watch them lose their cool. 

As the legalization of CBD and cannabis products continues across the country, it’s more important than ever to purchase from minority-owned companies, as people of color have been disproportionately criminalized in the marijuana and CBD industry. One brand you can shop for your CBD beauty and wellness needs is the female-founded wellness label Brown Girl Jane.

Rihanna is always a good idea—especially when you’re gifting with her sultry Savage x Fenty lingerie. 

Be it your partner, your father, or friend, the one thing everyone can admit is that they’ve missed the ability to go frequently to their barbershop. If that’s the case for your loved ones, then giving them a shaving set from the Black-owned grooming company Bevel is a perfect idea.

Under $250

Editors, fashion girls, and posh women around the world love Tove studio. If you’re looking for a simple yet timeless gift idea, then this chocolate-colored silk scarf is perfect.

If you’re looking for a simple gift for the men in your life, don’t fret. Turning to the Black-owned brand Good Man is a no-fail resource for everything from cozy cardigans to cool kicks.

Breaking into the fashion industry is no easy feat, which is why it’s crucial to support up-and-coming designers. One brand to keep an eye on is Bôhten. Founded by two Ghanian friends, the brand specializes in sustainable eyewear that any style-savvy person will appreciate.

Looking for a gift that will leave their jaw on the floor? Look no further than Brandon Blackwood's sought-after handbags. 

It doesn't get more iconic than Victor Glemaud's knitwear. 

For the fashion girl on your list, opting for a rising brand like Kai Collective is a surefire way to get her attention.

For fragrance lovers, you’ll want to scoop up a scent from the Black-owned brand Chris Collins. We especially enjoy this blend of plum and cognac.

For the most eclectic person on your list, the best place to shop for their gift is from the made-to-order brand Edas. Specializing in unique accessories and home goods, you can find a piece they’re bound to love.

One of my favorite jewelry brands, Omi Woods, specializes in ethically sourced gold and silver pieces ranging from demi-fine to fine karat count. You can feel good gifting with any piece of jewelry from the brand, knowing it’s a quality piece that can be handed down for generations to come.

Searching for a sustainable gift idea? Look no further than the Black-owned sneaker brand, Loci. 

Oh, you thought this was just a gift guide for everyone but you? I'm telling you if youdon't secure this sweater from Black-owned fashion brand Hanifa, you will have FOMO.

Searching for the perfect gift for the person in your life that could easily give Rihanna a run for her money? Opt for a bedazzled, one-of-a-kind do-rag from Los Angeles–based designer CheyenneKimora. 

The flyest person on your gift list that always comes serving a streetwear look? Gift them with Pyer Moss. I can guarantee you’ll be the favorite relative.

Under $500

You know the woman on your list who always looks like she could have starred in an episode of Girlfriends or Sex and the City? Well, gifting her with a pair of shoes from the Black-owned luxury footwear brand Chelsea Paris is bound to get you an invite to the next brunch date.

Based out of Los Angeles, the fine jewelry brand White Space is one to watch. It not only is it Black-owned but also sources ethically made materials and leans on an array of artisans based in the United States.

What happens when a former stylist starts her own brand? You get Petit Kouraj. Creating hand-knitted handbags that rival art, this Black-owned brand has become beloved by fashion girls and is a great gift idea for anyone who loves unique pieces.

Luxury and street style lovers alike would be hardpressed to pretend like they didn’t write a letter to Santa asking for an Off-White piece. 

If you’re trying to attain those auntie vibes, then giving or getting the most sought-after, fastest-selling Telfar shopping tote is a surefire way to win big. I promise you this is a gift that the most fashionable person on your list will love (if you can get your hands on it).

So you’ve made it this far, and you might still be wondering, “What should I get my best friend?” For your most stylish confidant, we recommend giving her a piece from the luxury fashion designer LaQuan Smith. We promise it won’t disappoint.

Demi-fine and fine jewelry are not typical spaces you’d expect to see Black founders, but the New York–based couple and co-designers Kristin and Kofi Essel are changing that with their brand named Third Crown. Designing both men’s and women’s jewelry, they’ve been spotted on shows like Insecure and will be appreciated by jewelry lovers in your life.

Trust me when I say, the next it-bag is coming from the rising Black-owned handbag brand, Ciriaco. Made in New York from all-vegan leather fabrics, the brand has become beloved for its unique shapes. 

If you’ve seen our cover story with Issa Rae, you probably noticed Jason Rembert styled the shoot. But what you might not have known is that the celebrity stylist has their own colorful collection that makes for the perfect gift for anyone on your list.

Remember when Michelle Obama stunned the world with her Vote Necklace? That was Bychari. And it just so happens that you can give a little statement necklace to your loved one, too.

Who What Wear editors live for rising brands, and Thebe Magugu is at the top of our list. The South African luxury label specializes in sleek ready-to-wear pieces that your most fashionable friend would be delighted to receive.

Splurge

The best art comes from the most unexpected places, and that is very much true of the Jamaican-born founder and designer Matthew Harris of Mateo. Specializing in fine jewelry using diamonds and precious stones for men and women, this brand gives meaning to the phrase wearable art.

At the helm of leading change in the fashion industry, Brother Vellies designer Aurora James is someone you’ll want to watch (and support). She not only founded the 15% pledge, which is calling for more Black-owned brands to be supported across the fashion industry, but each piece created by her label is also handmade by African artisans.

If you’re looking for a fashionable yet practical gift idea, look no further than this cute cardigan from Wales Bonner.

You’d never guess that a political science major would be behind one of the most budding demi-fine and fine jewelry brands of the moment, but that’s Jameel Mohammed’s story. Founded in 2016, Khiry is a brand that creates the perfect jewelry for any occasion and can be found on DTC or Black-owned commerce sites like McMullen

Fe Noel has long been a fan-favorite among fashion girls, and this chic dress makes for the perfect piece to gift yourself before a tropical vacation. 

The best gifts often are handmade, like this bag from Anima Iris. The rising luxury Black-owned handbag brand is not only sustainable and operates off a zero-waste model, but each classic piece is also handcrafted by professionals in Senegal, resulting in a thoughtful bag from its conception to when you gift someone with it.

Located out of New York City, the Black-owned boutique, T.A. curates cool fashion brands (like Theophillo) to keep on your radar. So if you’re shopping for someone who is always wearing the next upcoming brand, you know where to go.

Let’s be real—diamonds are a dream gift. And why not make their dreams come true while also supporting the Black-owned fine jewelry brand Harwell Godfrey?

Give them a cozy sweater from the iconic Paris-based Caribbean designers behind Nina Ricci.

There's no better gift you can give yourself than investing in pieces you can wear for a lifetime—ie., this stunning slip dress from Harbison. 

Leave it to the Black-owned luxury footwear brand, Nalebe Footwear to make the shoes of my dreams. Use the code "Jasmine30" for 30% off your purchase. 

Next: It's Still as Important as Ever to Buy From BIPOC Brands—Here's Where to Shop

This post was originally published at an earlier date and has since been updated

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