I've Done My Research, and These Are the Best Anti-Ageing Products

The way that we shop for beauty is changing. Many moons ago, we relied on TV adverts and magazines to tell us what the next big thing in beauty was. Later, when social media came along, we started looking to influencers and bloggers to give us a more honest, unbiased review of a product before we bought it. However, as times have started to change and the social media bubble becomes ever more crowded, a shift has started to occur. More so than ever before, we’re noticing a focus on word-of-mouth recommendations and online customer reviews.

Over the past year or so, I have become ever more fascinated as a beauty editor by the products that other people use. When I spot a product on a friend’s shelf that I haven’t tried before, I take great pleasure in questioning them on every minor detail. More recently, I’ve become particularly interested in the anti-ageing products that British women swear by. From fine line–erasing retinol to pigmentation-busting vitamin C, there’s no doubt that different people favour different ingredients. But this got me thinking about the products that crop up in conversation (and on shelves) over and over again.

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(Image credit: Venswifestyle)

After some extensive research, scouring the web and also getting the inside scoop from a number of retailers, I’ve managed to draw together a rather accurate list of some of the UK’s best-selling anti-ageing skincare products. So if, like me, you’re obsessed with finding out what everyone else is loving, keep scrolling to discover some of the best-selling anti-ageing products in the UK, in no particular order.

Next up, this is the one anti-ageing skincare range that celebrities swear by.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.