The first time I wore nail polish, it was Sally Hansen. I don't remember the exact color, but I do remember I was probably 5 when my mom painted my nails, so it must have been a pink shade (my favorite color at the time). I can totally recall looking at my tiny little nails nonstop and thinking they were so shiny and pretty.
In middle school and high school, you would most likely see me sporting one of the brand's most iconic (and one of its first) products, Hard as Nails. Since I went to Catholic school, I wasn't allowed to wear colored nail polish, so I opted for clear to get that shiny, glossy look. I cannot look at a bottle without feeling nostalgic for those very awkward, but memorable, tween and teen years.
Since Sally Hansen founded the brand in 1946, it has been one of the OG beauty brands out there, I would take a guess that many of you have some kind of memory of its nail polishes. The brand has been serving up affordable beauty for generations.
And because it has been around for a while and has launched probably hundreds of different polish colors, I wanted to see what its best sellers were. The brand sent me the list, and let me tell you, some shades I expected (neutrals), but for others, I was totally surprised (glitter!). And as someone who finds consumer insights totally fascinating, it was pretty cool to see what everyone across the U.S. was wearing. (Okay, nerd-out moment over.) Now, take a look at the best sellers below.
The brand has a Miracle Gel line that gives you a gel-like finish without UV technology—it's a two-step process with the color and a special topcoat. If you're looking for a classic white, Get Mod has that crisp, clean vibe.
It's not really surprising that clear polish is a popular "shade." You can wear this alone or as a topcoat. And as its name suggests, it dries very quickly, which is perfect for impatient types like myself.
And now, we get some color! Good. Kind. Pure. is Sally Hansen's line of natural, nontoxic, and plant-based polishes. The light blue is so pretty and calming, and it's a nice change if you're tired of pastel pinks.
First of all, the name of this polish is just very heartwarming. Second, I can't say no to a little pink sparkle. The brand's Color Therapy line is formulated with argan oil to nourish the nails, so it really does double duty here.
I wouldn't expect a glitter polish to top a list of best sellers, and this reveal has made me extremely happy because now I know there are glitter-crazed people out in this world. The gold polish has a rich color, and the formula is long-lasting and protective.
When I saw this sparkly pink polish on the list, I was pleasantly surprised. Like the gold one above, it's further affirmation that we're not afraid of glitter! There are so many things to love about this glittery polish. Mainly, its name is pretty amazing. And, of course, the shiny pink hue is a nice change-up from the usual gold and silver glitter polishes.
Another neutral, this polish is a rich, opaque white. Normally when you want that look, it takes a lot of coats to get there, which is annoying and also leaves more room for mistakes. Reviewers on Amazon say that's not the case with this polish since it's not sheer at all and goes on without streaks.
Well, it seems that everyone isn't afraid to wear black nail polish since this is the third on the best-selling list. It's from the Insta-Dri collection, which means just exactly that: It will dry in a flash. It also has a three-in-one formula, meaning it has a built-in base and topcoat.