Lingerie shopping is so personal. For me, it takes a lot for a new bra to impress since I've tried way too many uncomfortable and unsupportive options. Recently, I found a bra that was so comfortable it totally changed the way I thought of my whole collection. But when I was talking to my friends, I realized that everyone shops for lingerie with such different ideas in mind. For instance, my smaller-chested friends are always showing off their adorably dainty bralettes, while my larger-chested friends wouldn't dare to invest in a bra without a supportive underwire.
To make the whole lingerie-shopping experience much easier, it all comes down to knowing what you're looking for in your undergarments, which is why I'm breaking down the best places to buy different types of lingerie. From the site with the best lace pieces to where to head for classic staples, read about the 12 best places to buy lingerie.
Good for matching sets: Fleur du Mal
Matching sets are the lingerie trend that weirdly makes me happier. If you also feel your best in matching bra-and-underwear sets, then there's arguably no better label to invest in than Fleur du Mal. Founded by lingerie aficionado Jennifer Zuccarini, this New York label uses the finest French lace and silks, and fans of its luxurious pieces include Hollywood starlets and fashion insiders alike.
The sheer embroidered Lily Bra is one of the brand's best sellers.
Customer review: "Hugs perfectly in all the right places. Sized up a cup for the perfect fit!"
Customer review: "The detail is stunning and goes perfectly with the matching Lily Embroidered bra and garter belt! Love the whole set and felt so confident in it!"
I can't stop staring at this pretty lace-and-satin combination.
If you think the front is good, just wait until you see the back.
Good for trendy finds: Zara
Prepare to lose it over everything from Zara's very-slept-on lingerie section. It should really come as no surprise given Zara's track record with affordable and of-the-moment buys, but just in case you were as unaware as I was, its lingerie section is a treasure trove of cool and on-trend finds, from wool panties that remind me of Miu Miu to pretty lace slip dresses that could easily double as night-out looks. Oh, and since it's the Zara you know and love, almost nothing tops $100.
These would be perfect layered over tights for a viral-worthy "no pants" look.
Pretty!
Shop the matching Lace Hipster Thong ($28).
Way too good not to wear it out of the house.
It may not be your most invisible-looking bra, but it sure will be your coolest.
Shop the matching Silk Thong ($36).
Good for splurge-worthy pieces: La Perla
From silky bralettes to lacy briefs, everything in the retailer's lingerie section is a designer dream, especially the silk slip dresses and robes that have become synonymous with the La Perla label. Whether you're shopping for top-tier bridal lingerie or simply looking to invest in quality pieces made to last, the brand is the epitome of luxury, bar none.
This slip dress is sculpted to feel weightless on the body.
Easy elegance.
A pretty everyday touch.
Owning a La Perla robe is something everyone should aspire to.
Good for comfortable thongs that come in every color: Hanky Panky
As easily as we fall in love with dainty lingerie items, let's face it: Our staple items are the ones we reach for day in and day out. If you're looking to give your underwear drawer a much-needed refresh, Hanky Panky is the place to start shopping. Stock up on the multi-pack of its stretch-lace thongs or best-selling BreatheSoft material, which feels lighter than air.
These will be completely unseen even underneath the tightest clothes.
Customer review: "Obsessed with these undies. SO comfortable, fits amazingly, and still cute for a seamless option. Can wear under anything tight. Also comfortable to work out in. The fabric feels like heaven."
Pro tip: Lingerie tops make great going-tops that are actually comfortable.
Customer review: "This tank top is so versatile and comfortable, it barely feels like you are wearing anything, it is [sheer] but not see-through. Perfect for layering as well."
Customer review: "Feels relaxing [to wear]. No stress."
Good for flesh-toned basics: Skims
We can't underestimate Kim Kardashian's Skims line. (There's a reason it's always selling out.) Between soft loungewear and hugs-your-body lingerie basics, the line is offered in a range of skin tones and up to size 3X.
Customer review: "Very soft, barely-there feel. Perfect for wearing all day, every day."
Customer review: "These are the most comfortable lightweight underwear I've ever worn. They stay put and don't roll down."
Customer review: "Very comfortable and very shaping. Kim knows what's up. She'll make you look good."
Customer review: "Wearing this shirt is incredible. It feels like a second skin honestly."
Good for a range of sizes: ThirdLove
ThirdLove offers up a wide range of sizes and lingerie styles with a "perfect fit" guarantee. What's not to love?
Customer review: "Love this bra. No lines showing through T-shirts. As an older woman, I appreciate how it holds my breasts in place without flattening them."
Customer review: "Love it! Good support without feeling too restrictive."
Customer review: "It's a little tighter than my 24/7 Classic, but it's supposed to hold the ladies up. It held everything together, and I don't have to constantly pull it up!"
Customer review: "Lightweight, full coverage, no padding, no back bulge."
Good for affordable, trendy pieces: Free People
If you're a fan of the brand's dreamy floral dresses and modern bohemian vibe, you definitely need to shop its impressive selection of equally on-trend lingerie staples.
Customer review: "This thong is so incredibly beautiful and extremely comfortable."
Customer review: "First review I've ever submitted. This bra is perfect, I'm taking the time to tell the world. My ulterior motive is that Free People will make this part of the forever inventory. More colors please!"
Customer review: "Bought this for a specific outfit but ended up finding so many other ways to layer. True to size and even has thumb holes, which is my favorite part."
Customer review: "These hipsters behave almost as well as seamless underwear."
Good for pretty pieces that only look expensive: Intimissimi
Intimissimi might not be your first thought when it comes to lingerie shopping, but the Italian lingerie brand definitely should be. It's an excellent source for pretty pieces that only look like they'd be a splurge.
The viral top that keeps selling out is back in stock for now.
Customer review: "Very soft, amazing feeling, very warm and very beautiful. Transparent."
Customer review: "Very comfortable and fits true to size."
Customer review: "Really beautiful and comfy."
So pretty.
Good for bras that come highly rated: Lively
Our editors have been singing the praises of Lively's staple bras for years now, and so have the brand's customers. Reviews of its affordable styles rave about how comfortable and supportive they are, and I totally agree.
Customer review: "I absolutely love this bra! I was searching for the perfect strapless bra, and this is it! It doesn't fall, it goes with everything, and it fits amazingly. I just can't say enough great things about it."
Customer review: "The bra is lovely and comfy, but ultimately, I was wanting more support. It does say that the bra is very light/thin, which is true."
Customer review: "Comfortable underwear that wear well underneath tighter clothes."
Customer review: "Beautiful, delightful, and delicate."
Good for refreshing your staples: Calvin Klein
There's nothing cooler than Calvin Klein underwear. Since its inception in 1982, the brand has been delivering exceptional fit and quality and, of course, iconic advertising campaigns that feature everyone from A$AP Rocky to Kendall Jenner. Thanks to this brand, basic cotton underwear is no longer a boring top-drawer filler. It's a veritable must-have.
This would be the ideal WFH bra. Looking at you, remote workers.
The thick waistband really holds you in.
This soft pink is just delightful.
One thing I'm going to do? Make it a matching set.
Good for everyday bras: Cuup
Everyone has that one bra that gets much more wear than all the others because it's clearly the comfiest. Well, all of Cuup's lightweight, minimal-style bras and underwear were made to become the lingerie you not-so-secretly love the most.
Customer review: "Perfect bra for the girl that doesn't want her boobs pushed up and out but also doesn't wanna wear a sports bra."
Customer review: "I have a large bust, and the Demi Spacer almost works as a minimizer; great coverage but still sexy, and I feel very well supported, even though it's light as a feather."
Customer review: "I have tried so many unlined bras, but this is my favorite. It has the softest modal fabric and a wonderful fit."
Customer review: "The Scoop is the best cut that Cuup makes, and the new modal fabric is so soft and comfortable."
Good for small cup sizes: Pepper
Pepper is made for anyone with a smaller chest, and the brand has pretty much got the market cornered with its beloved and well-reviewed range of classic and strapless bras. Rejoice! No more awkward gaping.
Customer review: "It stays? This thing is not joking around. I've worn it the entire day under a tank top, and not only does it make me look amazing, but I don't have to readjust every 5 minutes. Just get it."
Customer review: "Yup, this is a new feeling. My AA boobs actually bounce when I walk with this bra."
Customer review: "Most comfy push-up bra I've ever worn. It really 'produces.'"
Customer review: "Perfect and comfy. The appropriate amount of coverage and lift for a member of the IBTC."
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