The Internet Has Crowned These the 12 Best Lingerie Brands, Period


(Image credit: @lcchan)

Lingerie shopping is so personal. For me, it takes a lot for a new bra to impress since I've tried way too many uncomfortable and unsupportive options. Recently, I found a bra that was so comfortable it totally changed the way I thought of my whole collection. But when I was talking to my friends, I realized that everyone shops for lingerie with such different ideas in mind. For instance, my smaller-chested friends are always showing off their adorably dainty bralettes, while my larger-chested friends wouldn't dare to invest in a bra without a supportive underwire.

To make the whole lingerie-shopping experience much easier, it all comes down to knowing what you're looking for in your undergarments, which is why I'm breaking down the best places to buy different types of lingerie. From the site with the best lace pieces to where to head for classic staples, read about the 12 best places to buy lingerie.

Good for matching sets: Fleur du Mal

Matching sets are the lingerie trend that weirdly makes me happier. If you also feel your best in matching bra-and-underwear sets, then there's arguably no better label to invest in than Fleur du Mal. Founded by lingerie aficionado Jennifer Zuccarini, this New York label uses the finest French lace and silks, and fans of its luxurious pieces include Hollywood starlets and fashion insiders alike.

Good for trendy finds: Zara

Prepare to lose it over everything from Zara's very-slept-on lingerie section. It should really come as no surprise given Zara's track record with affordable and of-the-moment buys, but just in case you were as unaware as I was, its lingerie section is a treasure trove of cool and on-trend finds, from wool panties that remind me of Miu Miu to pretty lace slip dresses that could easily double as night-out looks. Oh, and since it's the Zara you know and love, almost nothing tops $100.

Good for splurge-worthy pieces: La Perla

From silky bralettes to lacy briefs, everything in the retailer's lingerie section is a designer dream, especially the silk slip dresses and robes that have become synonymous with the La Perla label. Whether you're shopping for top-tier bridal lingerie or simply looking to invest in quality pieces made to last, the brand is the epitome of luxury, bar none.

Good for comfortable thongs that come in every color: Hanky Panky

As easily as we fall in love with dainty lingerie items, let's face it: Our staple items are the ones we reach for day in and day out. If you're looking to give your underwear drawer a much-needed refresh, Hanky Panky is the place to start shopping. Stock up on the multi-pack of its stretch-lace thongs or best-selling BreatheSoft material, which feels lighter than air.

Good for flesh-toned basics: Skims

We can't underestimate Kim Kardashian's Skims line. (There's a reason it's always selling out.) Between soft loungewear and hugs-your-body lingerie basics, the line is offered in a range of skin tones and up to size 3X.

Good for a range of sizes: ThirdLove

ThirdLove offers up a wide range of sizes and lingerie styles with a "perfect fit" guarantee. What's not to love?

Good for affordable, trendy pieces: Free People

If you're a fan of the brand's dreamy floral dresses and modern bohemian vibe, you definitely need to shop its impressive selection of equally on-trend lingerie staples.

Good for pretty pieces that only look expensive: Intimissimi

Intimissimi might not be your first thought when it comes to lingerie shopping, but the Italian lingerie brand definitely should be. It's an excellent source for pretty pieces that only look like they'd be a splurge.

Good for bras that come highly rated: Lively

Our editors have been singing the praises of Lively's staple bras for years now, and so have the brand's customers. Reviews of its affordable styles rave about how comfortable and supportive they are, and I totally agree.

Good for refreshing your staples: Calvin Klein

There's nothing cooler than Calvin Klein underwear. Since its inception in 1982, the brand has been delivering exceptional fit and quality and, of course, iconic advertising campaigns that feature everyone from A$AP Rocky to Kendall Jenner. Thanks to this brand, basic cotton underwear is no longer a boring top-drawer filler. It's a veritable must-have.

Good for everyday bras: Cuup

Everyone has that one bra that gets much more wear than all the others because it's clearly the comfiest. Well, all of Cuup's lightweight, minimal-style bras and underwear were made to become the lingerie you not-so-secretly love the most.

Good for small cup sizes: Pepper

Pepper is made for anyone with a smaller chest, and the brand has pretty much got the market cornered with its beloved and well-reviewed range of classic and strapless bras. Rejoice! No more awkward gaping.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.