These Are the Best Places to Buy Lingerie and Why

best places to buy lingerie



Lingerie shopping is so personal. I know for me, it takes a lot for a new bra to impress since I've tried way too many uncomfortable or unsupportive options. Recently, I found a bra that was so comfortable it totally changed the way I thought of my whole collection. But when I was talking to my friends, I realized that everyone shops for lingerie with such different ideas in mind. For instance, my smaller-chested friends are always showing off their adorably dainty bralettes, while my larger-chested friends wouldn't dare to invest in a bra without a supportive underwire.

To make the whole lingerie-shopping experience much easier, it all comes down to knowing what you're looking for in your undergarments, which is why I'm breaking down the best places to buy different types of lingerie. From the site with the best lace pieces to where to head for classic staples, read about the top 12 best places to buy lingerie.

Good for matching sets: ASOS

Matching sets are the lingerie trend that weirdly makes us happier. If you also feel your best in matching bra-and-underwear sets, then you'll love all the affordable options from ASOS.

Good for pretty pieces: Zara

If pretty satin and lace pieces make you smile no matter what, then prepare to lose it over everything from Zara's very-slept-on lingerie section.

Good for splurge-worthy pieces: Net-a-Porter

From silky bralettes to lacy briefs, everything in the retailer's lingerie section is a designer dream.

Good for everyday staples: Nordstrom

As easily as we fall in love with dainty lingerie items, let's face it: Our staple items are the ones we reach for day in and day out. If you're looking to give your lingerie drawer a much-needed refresh, this is the place to start shopping.

Good for flesh-toned basics: Skims

We can't underestimate Kim Kardashian's Skims line. (There's a reason it's always selling out.) Between soft loungewear and hugs-your-body lingerie basics, the line is offered in a range of skin tones and up to size 3X.

Good for a range of sizes: ThirdLove

ThirdLove offers up a wide range of sizes and lingerie styles with a perfect fit guarantee. What's not to love?

Good for affordable, trendy pieces: Free People

If you're a fan of the brand's dreamy floral dresses and modern bohemian vibe, you definitely need to shop its impressive selection of equally on-trend lingerie staples.

Good for pretty pieces that only look expensive: Intimissimi

Intimissimi might not be your first thought when it comes to lingerie shopping, but the Italian lingerie brand definitely should be. It's an excellent source for pretty pieces that only look like they'd be a splurge.

Good for bras that come highly rated: Lively

Our editors have been singing the praises of Lively's staple bras for years now—and so have the brand's customers. Reviews of its affordable styles rave about how comfortable and supportive they are, and I totally agree.

Good for refreshing your staples: Shopbop

From dainty mesh bralettes to classic yet cool bras, this retailer's pretty much got it all. Shop here when you're tired of all your plain bras and want something practical that still feels a little special.

Good for everyday bras: Cuup

Everyone has that one bra that gets much more wear than all the others because it's clearly the comfiest. Well, all of Cuup's lightweight, minimalist-style bras (and underwear) were made to become that one you no-so-secretly love the most.

Good for lingerie trends: Urban Outfitters

True to form, the lingerie section at Urban Outfitters delivers on the coolest trends of the moment like eyelet and mesh.