This Under-$60 Parisian Lingerie Brand Was a French-Girl Secret—Until Now

french lingerie brand etam launches on nordstrom



Parisian brand Etam has been a staple in French women's closets since it launched back in 1916, but it's just now entering the U.S. market for the very first time. This week, Etam has officially launched on Nordstrom's website and is also available in-store in selected locations. Admit it: Your underwear drawer could probably use an update, so why not make it a French update?

There's a lot to be excited about now that the beloved Parisian brand is stateside. Not only are the brand's bras, underwear, and sleepwear attainable at less than $60, but Etam is also committed to sustainability. "More than half of styles are currently made from recycled or organic fibers, and that figure will reach 80% by 2025 through Etam’s commitments made as a member of the Fashion Pact, a global environmental coalition of the leading fashion and textile brands," the brand said in a statement. Scroll down to shop my favorite French lingerie brand that just launched at Nordstrom. 

best french lingerie brand Etam at Nordstrom



This stunner is bound to sell quickly. 

It also comes in this beautiful beige option. 

Sheer bras are this season's sultriest trend. 

The cutest underwear I've seen in a while. 

These are as comfortable as they are chic. 

Suddenly, I need embroidered underwear. 

This $14 price tag is incredibly tempting considering how high-quality this French brand is. 

French women seem to love lace lingerie. 

I love this pretty lace pattern. 

You can't go wrong with these classic briefs. 

High-leg underwear is très French. 

This is the absolute best slip dress for under $60. 

T-shirt bras are always my favorite when it comes to comfort. 

Another incredibly cute sheer option. 

So many sheer bras, so little time. 

White lingerie feels perfect for spring and summer. 

So much more stylish than your sweatshorts. 

I'm in love with this gorgeous terra-cotta color. 

Another great option I'll be able to wear seven days a week. 

These super-cute panties are selling out quickly. 

This olive green is a tad unexpected (in the best way).

How can I possibly choose my favorite? 

I love this combination of lace and silk. 

This embroidery is downright gorgeous.