I Don't Usually Like Sales Shopping, But These Discounted Pieces Are Classics

If you don't already know your credit card number by heart (my party trick is being able to recite mine backwards), now's the time to commit it to memory.

The midseason sales are imminent, but as we spend a large part of our day scouring the shops for the pieces we really think you ought to know about, it didn't take us long to sniff out the sales that have already started on the sly (how sneaky!).

So, before the frenzy begins, we're giving you a heads-up on the best bargain buys to be had at all of your favourite online shopping haunts. 


(Image credit: @styleidealist)

Influencer Karina Marriott's lemon tweed blazer from Mango is just one of the brilliant cut-price treats on offer, whilst Weekday has all of your daily essentials covered for less.

However, it's not just the high street that's kick-started sale season early. There are plenty of designer discounts to be had over at MatchesFashion and MyTheresa too.

Keep scrolling to shop our edit of the best online shopping sales.

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Still have serious shopping urges? See what's on our payday shopping wish lists for inspiration

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.