The New It Bag Brand Is Celeb-Approved and 60% Cheaper Than Most It Bags


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The market is flooded with It bags that retail for $1.5K and up, so when we see one for anything less than that, it's really refreshing. In this case, the brand in question is By Far, a celeb and Instagram favorite for its highly covetable shoes—and now, By Far is making handbags.

The collection consists mostly of croc-embossed mini bags, hovering around $500 to $600. By Far's first handbag collection is available on Net-a-Porter as of today, but Gigi and Bella Hadid have been carrying them for weeks. Given the immense popularity of the brand's shoes (pretty much every pair is an It shoe style) and the early celeb approval, we'd put money on this being the next It bag brand. But then again, we'd rather spend that money on one of the bags…

The initial release of bags is small, but we're still having trouble choosing a favorite among the '90s-inspired edit of minimalist-friendly bags. (FYI: The baguette bags Bella has been carrying around are yet to be released.) Keep scrolling to see the bags for yourself on their celeb fans and to shop the offerings, all of which come in additional colors. As you'll see, they're big-time compliment bait.