What to buy under £100? It's a question we often get asked, especially around payday. You want to allow yourself a splurge without being silly, but that kind of pressure can lead to either purchasing something entirely useless on a whim or not getting anything at all (sacrilege!) So this is where we step in to offer up a bit of guidance.
There are no set rules about which items work under this price point and which items don't; it's more about cherrypicking clever pieces that look expensive even if they really aren't. A statement accessory can be worn a million ways, but it's also well worth considering elevated, updated staples—like a great camel-coloured blazer to replace all of the worn-out jackets from last year, or a pair of cord trousers that are on-trend now and will always come back into fashion in the future.
We trawled the stores so you don't have to, uncovering expensive-looking, affordable pieces you can snap up from ASOS to Zara, Arket to Warehouse. Go through the gallery to shop the best under-£100 items from each of your favourite stores.
WAREHOUSE
TOPSHOP
& OTHER STORIES
ARKET
JOHN LEWIS & PARTNERS
Related: The 19 Pieces Worth a Second Look at H&M Right Now
CHARLES AND KEITH
Related: Everyone in London Is Wearing This Topshop Dress Right Now
Related: There Are Over 3000 New-In Pieces From ASOS—Here Are the 24 We Want
COS
ZARA
LINKS OF LONDON
FREE PEOPLE
THE OUTNET
WEEKDAY
Next up, your spring/summer 2019 trend guide.
Opening Images: The Style Stalker
-
Here's the Comfy Yet Incredibly Chic Boot Style Fashion People Are Already Wearing on RepeatThese make any outfit look more expensive.
-
This Is the Chic Bag Trend Fashion People Swear By Right NowBring on the compliments!
-
These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight ReelShop them before they sell out.
-
The 35 Most-Wanted Luxury Buys of Fall 2025, PeriodThe It heels, celebrity-approved handbags, and statement outerwear pieces that are defining the season.
-
These 29 Free People Finds Will Sell Out by November 15Everything we're eyeing (and buying).
-
My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
-
Fashion People Have Been Waiting for the Alex Eagle x J.Crew Launch—29 Chic British-Meets-American Pieces Worth Scooping Up NowWait until you see the sneakers.
-
Calf-Hair, Suede, Espresso—30 Luxurious Nordstrom Items I'm a Little Too in Love WithSimply stunning.
