The Only Expensive Lingerie Brands I'd Spend Money On

When it comes to lingerie, I'm as fussy as can be. I want comfort and a perfect fit, but I also demand that my underwear not look like it has given up on being beautifully designed or a little bit sassy. Practical T-shirt bras are all well and good (and these staple underwear items deserve just as much time and attention from you), but right now, I'm finding that luxurious lingerie can be the mood-boosting foundation to my everyday outfits. 

There are some eye-wateringly expensive options out there in the world of high-fashion underwear, and some are worth parting more cash with than others. Lingerie fabrics—the very finest ones—are often pricey, complicated to produce, and very delicate to manufacture into bras and knickers. Doing so requires a great deal of technical know-how in order to make pieces feel both supportive and effortless so they can be worn all day.

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(Image credit: @chrystelleeriksberger)

As such, there are heritage brands that I trust time and again with my most important lingerie purchases. These companies have spent decades perfecting the cut and detailing it takes to craft bras and pants of the very highest order: You can't beat somewhere like Rigby & Peller or Simone Pérèle when it comes to supportive styles for bigger busts, for example.

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(Image credit: @asos_lotte)

But there are some new kids on the block who have arrived to shake up an industry that has long seen the same names and ideas at the fore. Beija is a London-based brand whose inclusive sizing and cool designs put it into a new league of labels that are managing to put practicality and panache into one package. The brand is also doing a lot to highlight and represent a more diverse range of women when it comes to its advertising and promotional materials. Then, there's Skims, the shapewear and underwear solutions from Kim Kardashian. Its popularity speaks volumes. The shade range is excellent, and the effectiveness of the shapewear is exactly what you'd expect from a woman who is nothing if not diligent when it comes to outlining her figure. Plus, the price point isn't actually as prohibitive as you might imagine.

I have a database of the best luxury lingerie brands I revisit whenever my underwear drawer is in need of a more indulgent update, and I hope they become your go-tos when you feel like branching out. And don't forget to use our bra-size calculator before you buy online. 

1. Simone Pérèle

2. Myla

3. La Perla

4. Agent Provocateur

5. Beija

6. Eres

7. Dora Larsen

8. Skims

9. Lonely

10. Araks

11. Commando

12. Rigby & Peller

13. Heist

14. Gilda & Pearl

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.