Meet the "Ugly" Jumper Trend That Is All Over Instagram This Season

by Joy Montgomery

Us Brits love a good nerdy knit. We have a long history of lumpy jumpers, bobbled cashmere and hand-spun heritage wool. The jumper-clad "English eccentric" look transcends both generations and social groups, linking the likes of Prince Charles with fashion girls such as Alexa Chung, and, well, even your granny. It's one of the few pieces of clothing that doesn't necessarily get better with the designer stamp of approval. Ironically, the less traditionally cool the jumper is, the greater its fashion credentials.

Although it has never technically gone "out" of style, the "ugly" Fair Isle jumper seems to be having a moment right now. The usual high-maintenance street style stars are embracing the sartorial awkwardness of the thick knit but in their own unique way. We can't get enough of Emili Sindlev's quintessentially Scandi ensemble that sees a Fair Isle jumper paired with a silken slip skirt and white cowboy boots. We'll be wearing this fashion formula for the rest of winter.

The trend has made appearances across both high-street and designer winter collections, but its also a trend that you can easily buy second-hand—try Rokit, Oxfam online and Etsy for pre-loved gems. From retro knitted vests and golf-inspired diamonds to bold, sequin-strewn options, nerdy has never looked so nice. Scroll down to shop our favourite "ugly" knits.