Mark My Words: These Sweater Trends Will Be Everywhere This Winter
Every winter I tell myself I own enough sweaters, and every winter I can’t help but feel like a few new styles manage to sneak onto my wish list anyway. This year, though, the shift feels bigger than a new color or a slightly different fit. The knits I keep seeing on the most stylish people I know are more playful, more specific, and honestly a lot more fun to get dressed in. The best part about these trends is I feel they have major staying power. Nothing here is a quick buy that will grow boring later. These are purchases you’ll wear for the next few years and be happy to store during the warmer months.
You don’t need to overhaul your whole knitwear drawer to get in on it. One or two of these will make everything you already own feel new again. Plus, all you have to add is a your favorite pair of jeans. Here are the six sweater trends I’m calling now, plus my favorite pieces to shop for each.
Purple
This is the sweater you reach for on a gray January morning when you need the day to feel a little brighter. I can’t stop seeing fashionable people go all in on this one.
Stripes
Stripes have a way of making a cold Saturday feel like a weekend away. Think coffee in hand, a walk with nowhere to be, and that easy, put-together feeling that never seems to try too hard. This is less of a trend and more of a forever statement.
Micro V-Neck
There’s something so polished about a tiny V-neck right now. It’s the knit that feels just as right at a desk on Monday as it does at a candlelit dinner later that week, quiet and confident in the best way.
Fair Isle
Nothing says snow-day cozy quite like Fair Isle. It belongs to fireside evenings, weekends upstate, and cabin trips where the dress code is warm socks and a good book, only now it looks just as good in the city.
Polo
The knit polo brings a little old-money ease to the colder months. It’s the one I picture at a weekend brunch that turns into an afternoon of shopping—a bit preppy, a bit nostalgic, and completely effortless.
Half-Zip
The half-zip has graduated from the ski lodge to everyday life. It’s for brisk morning errands, train rides out of the city, and après plans that may or may not involve actual skiing.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.




