The Designer Jeans We've Been Investing in for 13 Years

With the increasing number of new denim brands (and trends) coming out every season, determining which ones are worthy investments can be a challenge. After all, you typically want them to last for years in your wardrobe, rather than being cast to the side after one season, but who has the time to try all the best designer jean brands at a moment’s notice? Not us. That’s where some solid recommendations come into play, and it doesn’t take too much exploring of Who What Wear editors’ own closets to determine a few patterns. We’ve been loving some of denim labels for over a decade, and in the interest of lending a hand, we’re sharing our favorites here. While we love discovering the latest designers specializing in jeans, there are always a few tried-and-true brands that remain staples in our closets. So, when you’re looking for that new everyday pair of jeans to lean on, scroll down to see which brands our editors have been buying for years, and then shop to add them to your own collection.

Citizens of Humanity

"I've been wearing Citizens of Humanity for nearly 10 years, particularly the Rocket skinny jeans. The fit is super high rise and always lends a slimming look. In the past years, CoH launched sister brands Agolde and Goldsign, which I'm also a big fan of, and I wear the below styles on loop." — Michelle Scanga, Managing Editor

Pleated jeans are about to be everywhere.


"Are you looking for truly perfect jeans? So perfect you'll never want to wear another pair again? I promise you these Agolde jeans are it." — Kristen Nichols, Associate Editor


"I've been wearing Mother jeans for around three years and keep returning to the brand whenever I'm looking for a different style. The Rascal Ankle Snippet Jeans are my go-tos for traveling—including 11-hour flights—because they are insanely comfortable." — Erin Fitzpatrick, Senior News Editor

The little slits on the ankles make these so much more interesting.

"I have been wearing Mother jeans for about four years. I love that they have a soft fit with a rigid look. I even wear them on planes they are so comfortable. Currently, I'm eyeing the below to add to my collection." — Lauren Eggertsen, Fashion Editor

J Brand

"I've been wearing J Brands for exactly 13 years—which is actually as long as the brand has existed. I bought my first pair of skinny jeans from there and continue to buy the newer styles year after year." — Nicole Eshaghpour, Market Editor

"I've been wearing J Brand jeans for almost a decade. It excels at both classic and trendy styles, and one of these days, I'm going to have to invest in a pair of its highly praised leather pants." — Allyson Payer, Editor

These will go with anything you own. 


"I can count on Paige's selection of classic jean shapes in cool new washes and prints to refresh my denim collection every few seasons. I've shopped the brand for going on seven years!" — Anna LaPlaca, Assistant Editor

Easily the best way to wear the season's biggest trend.

Trust us—these are definitely worth investing in.

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