These Iconic Beauty Deals Are Super Rare—Here's What's in a Beauty Editor's Basket

Black Friday has been and gone, but we're already thinking ahead to 2025. While some of the deals we outlined might still be valid (if you're very, very lucky!), scroll on to read more about Black Friday 2025, and why it—and any other sale moment—is the ideal time to invest in beauty.

Black Friday is great, but if you're anything like me, you might find the sales a *little* overwhelming. Navigating the best deals that are cropping up left, right and centre can make it hard to know whether a discount is really a good one when it lands in your inbox. With so many beauty brands offering savings right now, it can be hard to decipher what the best Black Friday weekend (well, Black November month!) beauty deals really are.

To save you from the incessant influx of deals bombarding you right now, I'll be taking one for the team and sussing out the best beauty deals to be had in 2025. Check out my list of the best Black Friday beauty deals I'm expecting to see but first, here are some sale insights and shopping tips.

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(Image credit: @_jessicaskye)

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

When is Cyber Monday?

In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.

Which Beauty Deals Should I Buy in the Black Friday Sales?

First things first, there are things to consider when we're buying new products. Let's be honest: the beauty industry encourages us to buy more and more, and it can be tempting to go overboard when the latest hair tools or LED face mask goes on sale. But as a beauty editor, I try to advise people to buy less, especially around this time of the year.

In light of Black Friday this might be a controversial thing to say, but I encourage everyone to make considered purchases and only buy products that are suited to them and their needs. Buyer's remorse is real, and no one wants to be left with an expensive serum or hot brush that doesn't work for them, right?

That being said, Black Friday is the time to strike if you've had your eye on a new beauty product you've had your eyes on, or if you want to stock up on an old favourite. Here's everything we saw this year so you have an idea of what's in store on the beauty front for Black Friday 2025.

Black Friday Beauty Deals to Expect in 2025

Best Skincare Deals

Best Beauty Tools Deals

Best Makeup Deals

Best Haircare Deals

Best Perfume Deals

Shop The Beauty Deals I Hope To See in the Sales:

This story was published at an earlier time and has since been updated.

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Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.