These Iconic Beauty Deals Are Super Rare—Here's What's in a Beauty Editor's Basket
Black Friday has been and gone, but we're already thinking ahead to 2025. While some of the deals we outlined might still be valid (if you're very, very lucky!), scroll on to read more about Black Friday 2025, and why it—and any other sale moment—is the ideal time to invest in beauty.
Black Friday is great, but if you're anything like me, you might find the sales a *little* overwhelming. Navigating the best deals that are cropping up left, right and centre can make it hard to know whether a discount is really a good one when it lands in your inbox. With so many beauty brands offering savings right now, it can be hard to decipher what the best Black Friday weekend (well, Black November month!) beauty deals really are.
To save you from the incessant influx of deals bombarding you right now, I'll be taking one for the team and sussing out the best beauty deals to be had in 2025. Check out my list of the best Black Friday beauty deals I'm expecting to see but first, here are some sale insights and shopping tips.
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
When does Black Friday 2025 end?
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When is Cyber Monday?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
Which Beauty Deals Should I Buy in the Black Friday Sales?
First things first, there are things to consider when we're buying new products. Let's be honest: the beauty industry encourages us to buy more and more, and it can be tempting to go overboard when the latest hair tools or LED face mask goes on sale. But as a beauty editor, I try to advise people to buy less, especially around this time of the year.
In light of Black Friday this might be a controversial thing to say, but I encourage everyone to make considered purchases and only buy products that are suited to them and their needs. Buyer's remorse is real, and no one wants to be left with an expensive serum or hot brush that doesn't work for them, right?
That being said, Black Friday is the time to strike if you've had your eye on a new beauty product you've had your eyes on, or if you want to stock up on an old favourite. Here's everything we saw this year so you have an idea of what's in store on the beauty front for Black Friday 2025.
Black Friday Beauty Deals to Expect in 2025
- Dyson Airwrap Mutli-Styler was £480 now £400
- Skinceuticals C E Ferulic was £165 now £135
- Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum was £245 now £208
- Dyson Corrale Cord-Free Hair Straighteners was £400 now £300
- Medik8 Crystal Retinal 3 was £49 now £37
- Merit Beauty The Complexion Set was £252 now £182
- Save up to 30% off on Glossier with a free gift
Best Skincare Deals
A brand I'm thrilled to see in the beauty deals this year is Medik8, which has 25% off for Cyber Monday plus two free gifts with purchase on all orders placed directly through the Medik8 website. Don't worry about a code, as the discount will automatically be applied to your basket. You can get a free travel trio worth £35 when spending £125, plus a full-size C-Tetra serum for just £25 more. Yep, that's £74 in free gifts for this weekend only. The whole Who What Wear UK team is obsessed with Crystal Retinal (a Who What Wear Next in Beauty Award Winner, FYI). This retinal is amazing for addressing skin pigmentation, acne, fine lines, wrinkles and sun damage.
I always wait for the Cyber Monday sales to stock up on my favourite serum ever: Skinceuticals C E Ferulic. This serum really is worth the hype and is loved by beauty editors and skincare lovers because it really works. It brightens pigmentation, boosts collagen and makes your skin glow. Hailey Bieber and Sienna Miller count themselves as fans, too.
With Elemis joining in on the Cyber Monday sales, my personal choice would be to stock up on Pro-Collagen Cleansing Balm, which has become somewhat of a modern skincare icon for removing makeup. It's my desert-island beauty product which leaves the most beautiful glow on the skin after using. I stock up on a few on Black Friday every year. Use code CYBER at checkout for 25% off plus a free gift at checkout.
I will definitely be getting a new Eight Hour® Cream Skin Protectant during the Cyber Monday sales. It's my skincare holy grail for the winter months, which hydrates lips, dry hands and cracked heels. Plus, a tube lasts forever.
Laneige's Lip Sleeping Mask has become my go-to lip balm in winter. I've tried a couple of the flavours (the mango one? To die for) and next on my list is this berry one.
Best Beauty Tools Deals
If you're looking to treat yourself or a loved one to the gift of bouncy blowouts every day, then the Dyson Airwrap is easily the best gift you could get them. Dyson is offering generous discount over Black Friday with £80 off the Airwrap. Want to find out if it's right for you? Read our honest review of the Dyson Airwrap here, and shop the best hot brush deals before the sales end.
Team Who What Wear UK recently put microcurrent devices to the test and this came out as one of the best ones to give you a snatched effect. Foreo's microcurrent device targets the facial muscles to lift, sculpt and tone your skin at home. You can save £133 in the Black Friday sale on Look Fantastic.
You can bet that my jaw dropped when I saw Dyson's hair straighteners are one sale now. You can save £100 on the Dyson Corrale Hair Straighteners. Tempted? Read our review on them first.
Pick and mix any four accessories to create your ultimate hair styling and drying system! This is one of the best hot brushes that our team tested (and it's won a Who What Wear Next in Beauty Award too, so you know it's truly worth the hype).
FaceGym has some incredible gadgets and skincare tools, and this is one of my favourite buys. As you roll it across the skin, the tiny needles disperse on contact, brightening pigmentation, smoothing skin texture and giving your complexion an unbelievable glow—perfect skin prep for party season.
Black Friday is the prime time to invest in hair tools, and GHD's Duet Style Hot Air Styler is a great investment if you love creating straight and sleek styles with minimal heat damage. Read our full review on this game-changing hair styler that takes your hair from wet to straight in one step.
Best Makeup Deals
Merit only goes on sale once a year, so this is your last chance to bag 20% off. It has become my go-to makeup brand for chic yet effortless makeup kits that give you a pulled-together look in under 10 minutes. I have my eyes on The Complexion Set, which comes with a huge saving and includes the brand's complexion stick, blusher, bronzer, highlighter, makeup brush and the cult serum and moisturiser for the most natural-looking glow. Plus, you get a free miniature Merit pouch with every order.
Refy is offering 20% off everything plus free gifts when you spend over £30 and £60. Lately I've been obsessed with the Blur Liners, which give the perfect amount of blurred definition to the lip contours in an easy swipe.
Victoria Beckham Beauty has 25% off for Black Friday applied at checkout. I've recently discovered the icon that is the Victoria Beckham Beauty satin kajal eyeliner pencil, and I can confirm it's worth the hype. I have the shade 'cocoa', a deep brown, and I'm tempted to invest in a couple more shades during the sale—I've got my eye on the sequin shade.
Charlotte Tilbury has a huge 30% orders of £150, 25% off orders of over £100 and 20% on everything else. However, I found this set with a huge 40% off, which includes the iconic Pillow Talk lipstick, lip liner and gloss—a crowd-pleasing gift set for any beauty lover. Want to know what to stock up on? See our review of the best Charlotte Tilbury products here.
Jones Road has 25% off selected kits for Black Friday. Want the ultimate selection of best-sellers for less? Now's your chance. You'll get your choice of shades for The Face Pencil and Miracle Balm, finished off with the beloved mascara for the ultimate makeup bag starter kit. Want to know what's worth buying? Read our review of the best Jones Road products.
As for stocking up my makeup bag, my pick would be the Ilia Skin Tint. I've lost count of the number of times I get compliments on my skin when I wear this and I'm now on my third bottle. It lends a dewy, healthy glow to the skin with lightweight coverage—it's one of the best skin tints I've tried.
This is one of my favourite blushers of all time (I recently reviewed all the shades). It takes seconds to apply and leaves you with the most gorgeous glow. It's definitely more of an investment, but with 20% off, I'm tempted to treat my friends for Christmas.
I need to top up on my favourite Tan Luxe tanning drops, so I've been waiting to stock up. These are by far the best tanning drops I've tried for a realistic healthy glow, and they come in both light-medium or medium-dark to suit your desired result and skin tone.
Best Haircare Deals
I'll be treating myself to Color Wow's Dream Coat, a TikTok-viral treatment spray that I now cannot live without (seriously, read my review here). The could be a great time to buy if you're due to stock up, or want to try this wonder spray that makes hair frizz and humidity-proof while giving a mirror-like shine.
The Ouai Detox Shampoo has become a staple in my routine thanks to its ability to remove any signs of product buildup. Now is the perfect time to try it for yourself.
Best Perfume Deals
Baccarat Rouge 540 fever is still high this year, and if you've had your eye on a bottle of the cult fragrance, Black Friday could be the time to strike and get a sizeable discount on the luxury perfume. This is one of the best discounts I've seen on John Lewis' Black Friday beauty deals.
Yes, even Merit Beauty's latest perfume launch has landed in the site-wide 20% off sale! If you want more information, explore our honest review here.
I recently wrote about how much I love the Burberry Her perfume, and you can currently save an amazing 50% in the sale. If you like sweet scents that will earn you compliments, this is the one to go for.
I rarely see Le Labo scents go on sale, so if you've been thinking of investing in the fragrance house, now is your time to strike with a generous discount on Liberty.
Glossier has a huge 25% off (and 30% for orders over £100) off. Plus, if you spend £120, you'll also get a free Glossier You travel perfume spray. I'm taking the opportunity to stock up on a bottle of Glossier You—a perfume that always gets me compliments. It also has two new versions of the iconic fragrance which you have to try. Add to basket to see the discount! Glossier also has some incredible gift sets this year if you have a beauty lover on your gift list.
With notes of honeysuckle, rose, orange blossom, marshmallow sugar and amber, this is a great evening choice (and no surprise that it's Rihanna's favourite perfume). The sweet and seductive notes will be your finishing touch before heading out.
Commodity has become one of my favourite perfume brands, so I'm thrilled that is has up to 50% off right now. I'm adding 'Milk' to my basket. It has a creamy and smooth vanilla scent that lingers on the skin—it gets me so many compliments.
Gucci's Flora perfume is not only a flush of floral scent with Grandiflorum Jasmine and citrus, but also highly beautiful. You'll reach for the scent on repeat and want to display it for all to see.
Byredo doesn't typically do a Black Friday discount, but this year you can get a free 70g candle if you spend over £150. If you spend £220 or more, you'll also receive a 30ml hand cream too. And, I've got a hack to share. I've bookmarked this incredible discovery set which I've told the entire Who What Wear UK team about. It contains 24 x 2ml vials of Byredo's most-loved scents, and it comes with a redeemable voucher to spend on any 50ml bottle once you've found your favourite. This is a no-brainer if you're thinking of buying a full-sized bottle anyway, and you'll have plenty of handbag fragrances for on-the-go top-ups, and the free mini candle too. It makes an incredible gift for a fragrance fanatic too. Need help choosing? Read our guide to the best Byredo perfumes.
Shop The Beauty Deals I Hope To See in the Sales:
Dior hasn't announced its sale yet, but if they do, this gift set is going straight to the top of my wish list. I always shop for Dior beauty directly for the extra beautiful gift packaging.
Currentbody has just released a new and improved version of its viral LED mask, and it's top of my wish list for Black Friday. It works to boost collagen production to plump fine lines, improve skin texture and give your complexion an amazing glow. Wondering if LED masks are worth the investment? See our guide to the best LED masks here.
So many people swear by this eyelash growth serum, which delivers incredible results. It's an investment purchase for sure, so I'm bookmarking it for the sales.
Looking to buy some scented gifts in the lead up to the festive season? Jo Malone London's Myrrh & Tonka is the perfect evening winter scent—think warm, vanilla-ry tonka that unfurls into mysterious myrrh. I'm keeping tabs on Jo Malone London Black Friday deals here.
This story was published at an earlier time and has since been updated.
Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.
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