Dyson Just Launched a $500 Hair Straightener, and This Is My Honest Review

If you’re not overly familiar with Dyson haircare, let me offer you a brief overview. Back in 2016, the brand, previously known for crafting high-end vacuum cleaners, hand dryers, and fans, launched into beauty with the Supersonic Hair Dryer ($399). It promised intense power with minimal noise and, most importantly, minimal heat damage. Then, two years later in 2018, it released potentially one of the most innovative hair tools that the industry had ever seen, the Airwrap ($549): a multi-use tool (again with minimal heat) that offers a full blow-dry experience at home by utilizing an air-flow Coanda effect for bouncy curls. In short, Dyson's track record means that when the brand talks, we listen. 

A small caveat, however, is that Dyson haircare products are exceptionally expensive. The Supersonic will set you back a cool $400, while the Airwrap varies in price from $500 to $550, depending on attachments. With that being said, I’m not ashamed to say I genuinely believe that when it comes to Dyson, you get what you pay for. Since switching to Dyson hair tools, not only is the condition of my hair so much better, but my styling game has improved tenfold. So when I discovered that Dyson was launching a new hair tool, I couldn’t wait to get my hands on it.

The new Dyson Corrale is a hybrid cordless hair straightener that promises quicker styling with half the damage of a standard-plated straightener. And sure, when I heard about it, I was intrigued. However, initially, something didn’t quite sit right with me. My go-to straighteners cost a mighty $250 and have never let me down. I don’t feel like they damage my hair too much, and I don’t really have any gripes (although a cordless option would be amazing). So when I discovered that the Corrale is the first Dyson hair tool to ditch the air technology that I know and love in order to produce a heat-reliant hair straightener that costs an eye-watering $500, I questioned my need for such a thing.

But then I tried it, and I really started to understand what all of the fuss was about. Unlike normal straighteners (although it does curl too, by the way), the Corrale utilizes patented flexing, micro-hinged plate technology, which works to shape and gather every strand of hair to prevent them from splaying and pulling. In practical terms, this basically means that one glide is enough to create straight, sleek lengths with no snagging, no pulling, and no need to go over sections more than once, drastically minimizing heat damage. Essentially, the flexi-plates mean the level of heat required for maximum results is much lower than a conventional straightener. Plus, with three heat options, there really is no hair type that the Corrale doesn’t work for—from tight, coarse curls to thin, fine strands.

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Before Corrale Styling
(Image credit: @SHANNONLAWLOR)

And it really does make a difference. When I first sat down in the stylist’s chair (this was pre–social distancing), my hair was not in a good way. It looked dry, frizzy, and like it needed a serious deep-conditioning treatment. When I first saw the Corrale, I was blown away by how chunky it is. In its charging dock, it looks like it could be some sort of weapon. However, once you actually pick it up and get it in your hands, it’s not quite as heavy and cumbersome as you’d expect. It’s heavier than your average pair of straighteners, sure, but it’s by no means uncomfortable to use. Then the stylist informed me that should you wish to use the Corrale as a wireless, battery-operated straightener, you simply detach the magnetic cord for 30 minutes of cord-free styling when fully charged. The weight suddenly makes sense. 

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After Corrale Styling
(Image credit: @SHANNONLAWLOR)

As the flexi-plates grabbed hold of each section and worked their magic, I genuinely could not fathom how seamless and easy each stroke was. Within a matter of minutes, every single strand on my head looked sleek, glossy, and poker-straight. I looked like a totally different woman compared to the flustered Stig of the Dump character that had turned up just five minutes earlier. I was impressed, to say the least.

But as I stared at my glass-like lengths, I just couldn’t seem to shake off the fact that in order to achieve such a finish, I’d had to spend $500. For someone who doesn’t use straighteners (or any hair tool for that matter) every day, the Corrale seems like a reckless investment. However, if you ever find yourself worried about the amount of heat damage you’re putting your hair through or are simply looking for a quicker, easier way to achieve sleek strands, the Corrale is absolutely worth your time and money.

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This post originally appeared at an earlier date on Who What Wear UK, and has since been updated. Up next, six easy ways fashion girls are styling their hair right now.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.